By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)

Starting Friday, August 20, AmSpa will host its Phoenix Medical Spa & Aesthetic Boot Camp at the Sheraton Grand at Wild Horse Pass, and we're extremely excited for the opportunity to help medical aesthetic professionals develop their practices.

There's still time to register for the event—just click here to sign up. Here's a quick overview of the program:

Thursday, August 19

The Boot Camp kicks off with a welcome reception.

• 6 – 7:30 p.m.: Pre-Boot Camp Reception, sponsored by Allergan

Friday, August 20

The Boot Camp begins at 8 a.m. with a continental breakfast, followed at 8:30 a.m. with my opening keynote. From there, we will move into the main program:

• 9 – 10 a.m.: The Plan, presented by Bryan Durocher (Durocher Enterprises)—What are the most effective ways to develop a business plan for your medical spa? Medical spa consultant Bryan Durocher discusses the ins and outs of the planning process and helps determine how long it realistically takes to open a practice.
• 10:30 – 11:30 a.m.: The Financials, presented by Christin Trujillo (Maven Financial Partners by Skytale Group)—Do you know your medical spa's strengths and weaknesses? This presentation will discuss how to maximize, predict and follow up on financial metrics to reach your medical spa's financial goals.
• 11:30 a.m. – 12 p.m.: Understanding the Profitability of Medical Aesthetic Treatments, presented by Terri Ross (APX by Terri Ross)—Industry expert Terri Ross will teach you about the top 12 most important service categories and common mistakes to avoid. This session will help you determine how to increase your hourly value and learn to measure your KPIs to increase overall profitability.
• 1 – 3 p.m.: The Law, presented by Jay D. Reyero, JD (ByrdAdatto)—In this presentation, Jay D. Reyero will discuss the long-standing and emerging legal issues that every medical spa owner needs to know about. As you can imagine, there is a lot to cover here, since new concerns seem to be arising daily.
• 3:45 – 4:45 p.m.: The Medical Spa Success Panel; Panelists: Ashley Conway, PA-C (Skin Ritual), Bryan Gawley, MD (Gawley Plastic Surgery), Melissa Mickelson and Jessica Stellwagen (Bodify), Emily Tryon, RN (Esthetic Solutions)—Medical spa leaders will discuss their paths to growth and success in this dynamic industry.
• 4:45 – 5:30 p.m.: Consultations That Convert, presented by Terri Ross (APX by Terri Ross)—As the old saying goes, you never get a second chance to make a first impression. Learn how to put your best foot forward with effective patient consultations—and how to turn them into consistent business.

Friday will wrap up with a cocktail reception and demonstration from 5:30 – 6:30 p.m., sponsored by Cartessa.

Saturday, August 21

The Boot Camp begins at 8 a.m. with a continental breakfast.

• 8:30 – 9:15 a.m.: The Characteristics of a Successful Med Spa, presented by Alex R. Thiersch, JD (AmSpa)—What are the characteristics that will make your medical spa stand out from the competition and to potential investors? AmSpa CEO and founder, Alex R. Thiersch, JD, will share what these are and how you can capitalize on them.
• 9:15 – 10:15 a.m.: The Team, presented by Bryan Durocher (Durocher Enterprises)—A medical spa is only as good as its personnel, so it's important to make sure that you hire a staff that can do everything you want it to—and more. In this session, you'll learn about recruiting, hiring and retaining employees who can make your medical spa dreams come true.
• 11 a.m. – 12 p.m.: The Marketing Plan and Social Media, presented by Ryan Miller (Etna Interactive)—Learn the right marketing techniques for your medical spa, along with budgeting frameworks and a social media strategy that aligns with your goals and manpower.
• 12:45 – 1:45 p.m.: Business-only Breakouts, presented by Michela Bailey and Esme Uriostegui (AmSpa); Bryan Durocher (Durocher Enterprises); Terri Ross and Dana Hatch (APX by Terri Ross)—Gather insight on Instagram, hiring and compensation, sales training or building your business with a marketing plan.

Also, you'll have the chance to visit with a number of exceptional vendors throughout this event. Attend the Scottsdale, Arizona Medical Spa Boot Camp to check out the latest and greatest from the following companies:

• Allergan Aesthetics
• AlumierMD
• APX by Terri Ross
• ByrdAdatto
• Candela
• Cartessa
• DoctorLogic
• Environ Skin Care/DermaConcepts
• Epicutis
• Etna Interactive
• Galderma
• PatientNow
• Podium
• Sciton
• Skytale Group, Maven Financial Partners
• Symplast

Please note that because AmSpa considers safety and security its top priority, especially as it relates to participants at our events. We have created a comprehensive safety plan for our in-person events.

Due to the recent uptick of delta variant COVID-19 cases and transmission rates, AmSpa has added some additional safety measures that we want to make you aware of. These measures are adopted from the current U.S. Centers for Disease Control and Prevention (CDC) guidelines on COVID-19 as they relate to large gatherings.

• Each attendee must wear a mask that covers their nose and mouth at all times while at the program. This is a current interim CDC guideline in substantial or high transmission counties, and Maricopa County currently falls within this guideline.
• When seated at a table, masks may be removed when actively eating and drinking. Please replace your mask before getting up or when finished.
• You must still wear a mask if you have received a COVID-19 vaccine.
• Keep a minimum of six feet between yourself and others throughout the event. Do not engage in hugs or handshakes.
• Remain seated at your table when eating or drinking.
• AmSpa will require a health screening form completed approximately five to seven days before the program. This will be emailed to you as a survey.
• The Attendee Information and Requirements document needs to be read, understood and signed (if not already returned).

If you have any questions regarding requirements, do not hesitate to contact us.

We hope you can join us in Phoenix on August 20 – 21. This AmSpa Boot Camp is a tremendous opportunity to get your medical aesthetic business headed in the right direction and learn some tips and tricks that can take it to the next level. Click here to register!