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Overview
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What You Will Learn
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Agenda
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Pricing
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Why Attend
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Subscribe
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Venue
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Speakers
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Agenda
Your Medical Spa How-to Guide
Starting a med spa, believe or not, was the easy part. Now you have to build your team, grow your brand, and stay motivated while navigating the challenges of ownership. When the dream of helping others meets the reality of running a business, a new set of skills is required. That’s why 50% of businesses fail within the first five years.
With the AmSpa Boot Camp, you can be a success and not a statistic.
The Medical Spa Boot Camp is a two-day intensive training focused on the unique needs of newly opened medical spas, taught by industry experts and peer leaders who have been where you are. Redesigned for more clarity and interactivity, Boot Camp will help owners through the rocky transition to becoming an established practice. Learn the skills that are essential for med spa success, from employee management to marketing. Identify the gaps in your current practice and explore solutions with exhibitors interested in partnering, not just promoting. Connect with aesthetic professionals sharing your same journey. And receive the up-to-date legal and regulatory advice that helps AmSpa members set the standard for safety and compliance.
- A handbook with presentation materials for easy review and download link for presentation PDFs and additional resources;
- Reference material for additional support;
- The opportunity to receive a free copy of Risk Management for the Practicing Physician—A CME monograph certified nationally for 5.5. Category 1 CME hours;
- Continental breakfast and lunch provided on Saturday and Sunday;
- Kickoff reception on Friday evening;
- Networking reception on Saturday evening.
What You Will Learn
Protect Your Practice and Your License
Understand Medical Spa Laws Like:
- Rules Regarding Supervision, Delegation and Who Can Do What Treatment;
- Ownership Regulations and HIPAA Requirements;
- Avoiding Kickbacks, and Other Marketing Mistakes;
- and more!
Plan and Run Your Business Profitably
Find a Blueprint for Building Your Business Including:
- Recruiting, hiring and retaining an exceptional team;
- Affordably attracting and keeping patients;
- Offering the most profitable and effective treatments;
- and more!
Set Yourself Up for Long-term Success
Get Best-Practices for Sustaining Your Business Like:
- How to incentivize your team legally and profitably;
- The efficiency metrics that are most important to track;
- When you should consider expansion;
- and more!
Agenda
Day 1 - Friday, November 3rd
Friday Night Kickoff Reception
Meet other medical aesthetic professionals attending the Boot Camp, AIA Advanced Cadaver training and Ultrasound Fundamentals course.
Features a full open bar and passed hors d'oeuvres.
Day 2 - Saturday, November 4th
Registration and Continental Breakfast
Opening Keynote
Speakers: Alex Thiersch, JD , AmSpa
The Plan
- How to develop and write a medical spa business plan, step-by-step.
- How to do market research for your medical aesthetics practice.
- Timelines for opening a successful med spa. What is the competitive landscape of and need for your services in your area?
- The Owner Breakdown: Which one are you?
- Should you work with a consultant?
- How to profitably design and lay out your space.
Speakers: Bryan Durocher , Durocher Enterprises
The Financials
- Overview of financial statements: Discover the best practices on regularly reviewing your financials.
- Understanding cash flow and how to maximize it.
- Increasing profitability: Identifying the opportunities to increase revenue and decrease expenses.
- Creating a budget: The revenue formula, estimating expenses and predicting cash flow.
- Ongoing measurement and follow up of financial metrics and goals.
Speakers: Judy Kozlicki , Skytale Group
Morning Break
Sponsored Talk
Sponsored Talk
Sponsored Talk
Lunch
The Law
- Overview of regional rules and regulations affecting the medical spa, medical aesthetic and laser industries.
- Current hot-topic state-specific issues affecting the industry.
- Ownership: Who can own a medical spa?
- Medical spa supervision and delegation: Must a physician be present and examine every new patient?
- Anti-kickbacks: The laws surrounding referrals and gift cards.
- Setting a compensation plan without violating fee-splitting laws.
- Patient privacy.
- Medical advertising.
- Reputation management and responding to negative reviews.
Speakers: Brad Adatto, JD , ByrdAdatto Alex Thiersch, JD , AmSpa
Afternoon Break
Consultations That Convert
- How to make consultations as profitable and useful as possible.
- Who should be performing the consultation?
- Determining whether it should have a price tag.
- Data points, tracking methods and benchmarks.
- Consultation demo with audience member.
Speakers: Terri Ross , APX Platform
Drinks with Vendors
Spend more time face to face with some of the leading brands in medical aesthetics.
Saturday Night Networking Reception
Mix with a wide range of medical aesthetic professions, including more time with vendors that could change your practice.
Educational Keynote and Session
Day 3 - Sunday, November 5th
Continental Breakfast
How Emotional Intelligence and Leadership Will Make or Break Your Business
Speakers: Cathy Christensen , AmSpa
KPIs: How Knowing Them Will Maximize Your Revenue
- The top 12 most important service categories.
- How to increase hourly value.
- Which KPIs you need to measure, how to measure them and what to do now that you have the data.
- How to increase overall profitability.
- Important numbers and common mistakes.
Speakers: Terri Ross , APX Platform
Morning Break
The Team
- Recruiting, interviewing and selecting the right team.
- Implementing a performance-based compensation model.
- Charting career paths.
- Employee retention.
- Investing in training and coaching.
- Rewarding and recognizing your team.
Speakers: Bryan Durocher , Durocher Enterprises
The Medical Spa Success Panel
Moderator: Cathy Christensen, AmSpa
Speakers: Rylie Bland , House of Preservation Brittany Ricketts , House of Preservation Sahar Saghezchi , Cupertino Facial Esthetics
Lunch
The Marketing Plan and Social Media
- Marketing techniques and avenues: Which ones are right for you?
- How to develop and write a marketing plan, step-by-step.
- Timing and frequency.
- Budgeting frameworks.
- Marketing tips and tried-and-true techniques.
- New marketing avenues that show promise.
- Identifying the best social media outlets for your business.
- Developing a social media strategy that aligns with your goals and manpower.
Speakers: Ryan McElwain , DoctorLogic
Choosing the Right Treatments for Your Medical Aesthetics Practice
Although it may seem like a no-brainer, identifying the right treatments for your practice to offer is dependent on many factors that differ and evolve throughout the various stages of your business. In this session, learn how to weigh and assess the right treatments for your practice to offer, from injectables to lasers to ancillary treatments, like hair restoration and sexual wellness offerings. These decisions will be made by reviewing a variety of important factors, including:
- Up-front capital;
- Cost of consumables;
- Staff composition and scope of practice; and
- Unique value proposition.
Speakers: Sahar Saghezchi , Cupertino Facial Esthetics
Pricing
Plus Members
1,095
1,245
Additional Attendees
945
1,095
Plus members save $250 on the first ticket and $400 for each additional team member!
Register Today!Basic Members
1,195
1,345
Additional Attendees
1,345
1,495
Basic members save $150 on their first ticket!
Register Today!Why Attend
The Boot Camp provided comprehensive information for running a compliant medical spa and setting growth plans. The conference was engaging and the vendors on site offered a wealth of knowledge and support.
Margorie Figueroa, Operations Manager
CIO MD
The Boot Camp packs decades of wisdom and business success into the two-day workshop.
Solanda Mangrum, DDS
From start to finish, the Boot Camp was amazing! Tons of information was provided that you just cannot find anywhere else. If you are considering attending, just do it! You will not regret it.
May Cohen, PA-C
Luxe Injectable Lounge
This is my third Boot Camp. As my business has grown, it has been invaluable to bring my office manager and financial manager with me because now I feel that we all have the same view of our future growth.
Tricia Bedrick, MD, Owner
Neoskin Medical Spa & Acne Clinic
I love that the Boot Camp covered everything for new and existing medical spas. The speakers and material were on point and engaging!
Shane Maxcy, Spa Director
The Wall Center for Plastic Surgery & Jade MediSpa
Never Miss an Update About This and Other AmSpa Events
Venue
The Diplomat Beach Resort Hollywood
3555 S. Ocean Drive Hollywood, FL 33019
Hotel room block is now closed. You can still book a room at the best available rate Online or by phone at 954-602-6000.
Book in the BlockSoak up the breezy South Florida lifestyle at this seaside retreat. This oceanfront resort is the perfect getaway with two beachside pools, a Dip & Slide splash pad for kids, and 1,000 linear feet of alabaster beach. Savor stunning views, delicious dining options, and endless sunshine in Hollywood, Florida. Relax oceanside or poolside or pick up the pace with a group fitness class or thrilling water sports activities. Explore beyond the front door to find world-class shopping, nightlife, and attractions within a half-hour’s drive in Ft. Lauderdale and Miami. The Diplomat Beach Resort is located just 30 minutes north of Miami, 8 miles from the Fort Lauderdale-Hollywood International Airport, and 22 miles from the Miami International Airport. Self-Parking is available for $41, Valet Parking is available for $52, both with in/out privileges for resort guests.
Resort Fee Includes:
- Guest Room Wi-Fi Access
- Meeting Room Wi-Fi Access
- One Fitness Class Per Day at the Core Fitness Training Facility
- Four Beach Lounges
- 10% Off Cabana Rentals
- 1-Hour Non-Motorized Water Sports
- 1-Hour Bicycle Rental
- 10% Discount on spa services (mention AmSpa during the booking process to receive the discount.)
Speakers
Brad Adatto
JD
Bradford E. Adatto, JD, has a background in regulatory, transactional and securities law. Having worked in health care law his entire career, he has an in-depth knowledge of the “dos and don’ts” of this heavily regulated...
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Rylie Bland
The process of bringing House of Preservation to life was a combined effort of lifelong friends Brittany Ricketts and Rylie Bland. Unsatisfied with their corporate jobs in 2016, they decided to take a leap of faith...
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Cathy Christensen
Cathy Christensen is the chief operating officer (COO) of the American Med Spa Association (AmSpa), based in Chicago, and has been with the company since its infancy, joining as Director of Operations in 2013. Prior to...
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Bryan Durocher
Bryan Durocher is the author of Wake Up… Live the Life You Love… in Beauty, and is the founder of Essentials Spa Consulting and Durocher Enterprises. Durocher was named one of the “Top 20 People to...
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Judy Kozlicki
As a Strategic Advisor of Aesthetics for Skytale Group, Judy Kozlicki’s extensive experience gives her a deep understanding of the aesthetic space. She gets to know each client’s practice individually, identifies the opportunities for growth, adapts...
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Ryan McElwain
Ryan McElwain is a digital marketing veteran with more than 10 years of experience. While he launched his career with a focus in automotive, he has since made a name for himself helping health care providers...
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Brittany Ricketts
The process of bringing House of Preservation to life was a combined effort of lifelong friends Brittany Ricketts and Rylie Bland. Unsatisfied with their corporate jobs in 2016, they decided to take a leap of faith...
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Terri Ross
Terri Ross is a world-renowned practice management consultant and international speaker in the aesthetic industry who has helped hundreds of medical aesthetic practices launch, grow and scale upward of $1 million in growth a year and...
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Sahar Saghezchi
Sahar Saghezchi is the founder of Cupertino Facial Esthetics, a Bay Area medical spa specializing in medical aesthetics, intimacy wellness and cosmetic dentistry. She started in plastic surgery as a patient care coordinator, gaining the majority...
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Alex Thiersch
JD
Alex R. Thiersch, JD, is the founder and CEO of the American Med Spa Association, and he is also a partner at the business, health care and aesthetic law firm of ByrdAdatto. He has extensive experience...
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Attendance is limited, so register soon to secure your seat!
Register Today!