The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), the world's largest association of facial plastic and reconstructive surgeons, has released its highly anticipated 2024 annual survey outcomes, uncovering the most influential trends transforming the aesthetics industry. From the rise of younger patients opting for facelifts to an ongoing boom in male cosmetic surgeries, the survey underscores how advancements in medicine, evolving societal norms, and cultural influences are fueling a growing demand for facial plastic surgery.

Key Trends and Highlights:

• GLP-1s
  • 50% rise in average number of fat grafting procedures performed over the last year
  • 1 in 4 surgeons anticipate GLP-1s will drive growing demand for non-surgical treatments, such as injectable fillers and skin tightening procedures
  • 10% of AAFPRS members are prescribing GLP-1s
• Top Procedures
  • Top three surgical procedures in 2024: rhinoplasties, facelifts and blepharoplasties
    • Facelift patients are trending younger: patients age 35-55 now make up 32%, up from 26%
  • Minimally invasive procedures account for 80% of the total number of treatments
    • 90% of surgeons perform neurotoxin and dermal fillers regularly
• Addressing Menopause
  • 28% notice that patients seeking treatments reference perimenopause and menopause-related concerns as a reason for consultation 
• Trends Among Men
  • 92% see male patients, whose top surgeries in 2024 were blepharoplasty, rhinoplasty and facelifts
  • Hair transplantation is the only procedure where men significantly outnumber women
  • Top three nonsurgical procedures for men: neurotoxins, fillers, skin treatments
• Regenerative Medicine
  • 57% anticipate growth in regenerative medicine
  • 1 in 4 surgeons predict exosomes will play a major role

Read the full release at AAFPRS >>