Allergan Aesthetics Invites Consumers to Be the Face of Botox Cosmetic and Their Other Biggest Brands

Posted By Madilyn Moeller, Tuesday, April 30, 2024

Allergan Aesthetics, an AbbVie company

Allergan Aesthetics, an AbbVie company, is offering consumers an opportunity to be featured in upcoming campaigns for their biggest brands, including Botox Cosmetic, the Juvéderm Collection of Fillers, and Allē, the Allergan Aesthetics loyalty rewards program. Beginning today, consumers—including existing patients and those who are considering aesthetic treatment—can apply for a chance to be included in future brand campaigns. The first Allergan Aesthetics open casting call for Botox Cosmetic elicited approximately 20,000 submissions resulting in a powerful campaign focused on a diverse set of patients sharing heartfelt, authentic stories for why they pursued treatment.

"Following the success of our Botox Cosmetic "See Yourself" campaign we are continuing our commitment to showcasing natural-looking results that real patients and their providers are able to achieve with our brands," said Jasson Gilmore, Senior Vice President, U.S. Aesthetics. "There is nothing more powerful than seeing someone you can relate to sharing their aesthetic journey. With this casting call, we are elevating more authentic patient voices while driving increased diversity across the entire the industry, with the goal of making this the standard for aesthetics."

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