Heather Hoffman’s clients include reality-show queens Teresa Giudice, of Real Housewives fame, and Jessica Castro, of Married at First Sight. But celebrity word of mouth is not what’s driving business at About Face at Luminous, the medical spa she runs in New Providence along with her Luminous Salon. Instead, she credits clients’ expectation that med-spa treatments provide visible results—and quickly.

Before founding Luminous, Hoffman had been an esthetician—a licensed skin-care specialist—for more than 20 years. Salon clients had been telling her that mere facials, no matter how skillfully done, were no longer the most exciting part of their beauty regimens.
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