Ideal Image announced that Sharon M. Leite has been named as its new Chief Executive Officer. Ms. Leite will succeed David Prokupek, the Company’s current CEO who will continue with the Company as an advisor.

As a seasoned veteran of consumer-focused businesses, Ms. Leite brings over 25 years of experience in strategy development, brand building, product innovation, digital engagement, and assembling world class teams that deliver results. In her new role as CEO of Ideal Image, Ms. Leite will drive brand strategy, accelerate the development of talent, create a best-in-class organizational culture, manage the Company’s resources and operations and partner with the Company’s board of directors.

“I am delighted to join the team at Ideal Image, with its strong track record. There is tremendous opportunity to reimagine the brand in the dynamic aesthetics, beauty and wellness categories,” said Sharon Leite. “Ideal Image has set itself apart in the industry and has been the market leader. I look forward to working with Ideal’s leadership team and dedicated associates and thank David for creating a platform which allows us to accelerate our plan to deliver affordable luxury through our treatments across North America.”

Read more at Globe Newswire >>