Microcurrent Skin Care Brand NuFACE Appoints New CEO

Posted By American Med Spa Association, Wednesday, August 19, 2020

NuFACE, which offers award-winning at-home microcurrent solutions, has announced the appointment of Michael Larrain as chief executive officer. Tera Peterson, former CEO, will remain at the company as co-founder, chairman of the board and chief creative officer, establishing the global vision for the brand, including marketing and product-related direction.
Michael Larrain joins NuFACE with a successful and proven background as a strategic global executive with more than 20 years of award-winning success, driving profitable over-performing growth for organizations, largely within the beauty and health and wellness verticals. Prior to joining NuFACE, Larrain was CEO at PCA Skin and held several executive positions at L'Oreal, including president of the Active Cosmetics Division and GM of SkinCeuticals. Prior to L'Oreal, Larrain was vice president of sales at Dermalogica.
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