Nordstrom Inc. is going bigger on beauty services at its New York flagship and has tapped a leading med spa chain to do so.

In February, SkinSpirit will unveil a shop-in-shop treatment space in Nordstrom's Beauty Haven area, which currently offers brow services, blowouts and nail services. On SkinSpirit's treatment menu are facials, microneedling, filler and Botox, among other injectables.

"We've never strayed from our commitment to the customer and providing experiences and offers, whether that be through brands or services for them, that they can't get anywhere else. That is our true differentiator," said Debra Redmond, vice president and division merchandise manager, beauty at Nordstrom.

"There is also a trend towards services, there's new innovation happening, and this is a continued evolution of making things more accessible to the customer. We're filling in that gap for them," Redmond continued.

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