Backed by Keyhorse Capital and Cintrifuse Capital, the intelligence platform purpose-built for the wellness industry brings data-driven decision-making to hundreds of locations nationwide

The med spa and aesthetics industry is one of the fastest-growing segments in healthcare, yet most practice owners are still running their businesses without the data intelligence they need to compete and grow. Illume, the intelligence platform built specifically for the wellness industry, is on a mission to change that. Today, the company announced the close of its pre-seed funding round with participation from Keyhorse Capital and Cintrifuse Capital, alongside the launch of a new brand identity and website at joinillume.com.

In a crowded market where differentiation is everything, the wellness practices that grow are the ones that understand their business deeply, move quickly, and stay focused on delivering exceptional client experiences. Illume makes that possible by giving wellness practice owners access to real-time, prescriptive business intelligence designed specifically for how med spas and aesthetics practices operate. Owners get the specific insights their businesses need, without requiring a background in analytics or a dedicated data team. Hundreds of locations are now active on the platform.

"Practice owners didn't get into this business to spend their days in spreadsheets," said Ben Wolber, Founder and CEO of Illume. "They built their practices to help clients be their best selves and grow a meaningful business. Illume was built to give them the data clarity that was previously only available to large enterprises, so they can focus on what they do best and make decisions that actually move the needle. This funding accelerates our ability to deliver on that promise."

Unlike traditional business intelligence tools that lack intuitive experiences and require expensive data analysts to manage, Illume’s platform feels immediately relevant, with no configuration required and no analyst needed to interpret the results. Ava, Illume's AI-powered data analyst, allows owners to search their own data conversationally and get answers on demand.

Alongside the funding, the company has unveiled a new brand identity and website, marking its evolution from InsightX into Illume. The rebrand reflects the company's sharpened focus on the wellness industry and the vision at the core of the platform: that beautiful data should be as accessible as the services practice owners deliver every day.

Illume has assembled a strong advisory team with deep roots in the wellness space, including Robin Dimond, CEO and Founder of Fifth & Cor; Christina Malik, Healthcare Attorney and Compliance Consultant at Cor Consulting Partners; and Anthony Serhan, Founder and CEO of Pink Sky.

"Wellness practice owners are sophisticated operators in a demanding market, and they deserve tools that match their expertise," said Robin Dimond, CEO and Founder of Fifth & Cor, an innovation and immersive marketing company with over 20 years of experience building brands in the wellness space. "Illume has done something most platforms haven't — they've taken the time to truly understand this industry, and built something that fits the way practices actually work. That specificity is what will make the difference for the owners who use it."

Illume’s investors bring a strong commitment to building the Midwest into a premier hub for high-growth startups. Cintrifuse Capital and Keyhorse Capital are leading venture funds dedicated to backing the region's most promising early-stage companies and driving innovation into the local ecosystem. For Wolber, who is building Illume from his home base in Cincinnati, the backing of two deeply Midwest-rooted investors reflects a shared belief that transformative technology companies can be built and scaled right here in the heart of the country.

About Illume
Illume is the intelligence platform for the wellness industry. Built for med spa and aesthetics practice owners, Illume delivers real-time, prescriptive insights through industry-specific templates spanning revenue, marketing, patient experience, and operations. Illume's AI analyst Ava gives owners on-demand access to the answers they need, without the need for a data team. Learn more at joinillume.com.

Meet Illume at the Aesthetic Tech, Innovation & AI Summit, Thursday April 9, at Medical Spa Show. Learn how to harness automation to lighten your workload, integrate AI to elevate patient experience and efficiency, and leverage smart tools that help you work smarter, not harder.