By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)

Starting Friday, June 23, AmSpa will host its Atlanta Medical Spa Boot Camp at Grand Hyatt Atlanta in Buckhead, and we’re extremely excited for the opportunity to help medical aesthetic professionals develop their practices. There’s still time to register for the event—just sign up here. Here’s a quick overview of the program:

Friday, June 23

The Boot Camp kicks off with a welcome reception, sponsored by Allergan Aesthetics.

6 – 7:30 p.m.: Boot Camp and AIA Kickoff Reception and Keynote Speaker—Meet other medical aesthetic professionals attending the Boot Camp, as well as the Academy for Injection Anatomy Advanced Cadaver Course. This event features a full open bar and passed hors d'oeuvres.

Saturday, June 24

The Boot Camp begins at 8 a.m. with a continental breakfast. My opening keynote follows at 8:30 a.m. From there, we will move into the main program:

• 9 – 10 a.m.: The Plan, presented by Bryan Durocher (Durocher Enterprises)—What are the most effective ways to develop a business plan for your medical spa? Medical spa consultant Bryan Durocher discusses the ins and outs of the planning process and helps determine how long it realistically takes to open a practice.
• 10 – 11 a.m.: The Team, presented by Bryan Durocher (Durocher Enterprises)—A medical spa is only as good as its personnel, so it’s important to make sure you hire a staff that can do everything you want it to—and more. In this session, you’ll learn about recruiting, hiring and retaining employees who can make your medical spa dreams come true.
• 1:45 – 3:45 p.m.: The Law, presented by Jay D. Reyero, JD (ByrdAdatto) and Alex R. Thiersch, JD (AmSpa)—In this presentation, Jay D. Reyero, JD, and Alex R. Thiersch, JD, will discuss the long-standing and emerging legal issues that every medical spa owner needs to know about. As you can imagine, there is a lot to cover here, since new concerns seem to be arising daily.
• 4:15 – 5 p.m.: The Power of a Proper Consultation, presented by Brandon Mullen, BSN, RN-BC (Aiyana Atelier)—As the old saying goes, you never get a second chance to make a first impression. Learn how to put your best foot forward with effective patient consultations—and how to turn them into consistent business.

Saturday continues its programming with Drinks and Appetizers from 5 – 6:30 p.m. Following drinks is the Boot Camp and AIA Reception and Dr. Surek Book Signing Opportunity from 6:30 – 7:30 p.m., allowing Boot Camp attendees to meet other medical aesthetic professionals who are attending the Academy for Injection Anatomy Advanced Cadaver Course. Saturday concludes with an Educational Keynote and Session* from 7:30 – 9 p.m., sponsored by Galderma.

Sunday, June 25

The Boot Camp begins at 8 a.m. with a continental breakfast.

• 8:30 – 9 a.m.: How Emotional Intelligence Will Make or Break Your Business, presented by Cathy Christensen (AmSpa)
• 9 – 10 a.m.: The Financials, presented by Greg Mahoney and Ben Hernandez (Skytale Group)—Do you know your medical spa’s strengths and weaknesses? This presentation will discuss how to maximize, predict and follow up on financial metrics to reach your medical spa’s financial goals.
• 10:30 – 11:30 a.m.: The Marketing Plan and Social Media, presented by Ryan McElwain (DoctorLogic)—Learn the right marketing techniques for your medical spa, along with budgeting frameworks and a social media strategy that aligns with your goals and manpower.
• 11:30 a.m. – 12:30 p.m.: Medical Spa Success Panel, Moderated by Cathy Christensen (AmSpa); Panelists: Lily Nizam, PA-C, CPCP (Alabama Surgical Arts)—Medical spa leaders will discuss their paths to growth and success in this dynamic industry.
• 1:30 – 2:15 p.m.: KPIs: How Knowing Them Will Maximize Your Revenue, presented by Ben Hernandez (Skytale Group)—Hernandez will teach you about the top 12 most important service categories and common mistakes to avoid. This session will help you determine how to increase your hourly value and learn to measure your KPIs to increase overall profitability.
• 2:15 – 3:15 p.m.: Choosing the Right Treatments for Your Medical Aesthetics Practice, presented by Brandon Mullen, BSN, RN-BC (Aiyana Atelier)—Mullen will teach you how to weigh and assess the right treatments for your practice to offer, from injectables to lasers to ancillary treatments, like hair restoration and sexual wellness offerings.

*Non-CME approved classes

Also, you’ll have the chance to visit with a number of exceptional vendors through-out this event. Attend the Atlanta Medical Spa Boot Camp to check out the latest and greatest from the following companies:

• Aerolase
• Allergan Aesthetics
• APX Platform
• Boulevard
• CareCredit
• Clarius
• CosmoFrance
• Docovia
• DoctorLogic
• Environ/DermaConcepts
• Epicutis
• Epionce
• Galderma
• Merz Aesthetics
• MyAdvice
• PatientNow
• Prospyr
• Sciton
• Skytale Group
• Solta Medical
• Symplast
• TouchMD
• ByrdAdatto
• AmSpa

We hope you can join us in Atlanta on June 23 – 25. This AmSpa Medical Spa Boot Camp is your opportunity to join us to get your medical aesthetic business headed in the right direction and learn some tips and tricks that can take it to the next level. Sign up here to register!