Terri Ross Consulting & APX by Terri Ross

  • Address:
  • Beverly Hills, CA
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About Terri Ross

Terri Ross is a world-renowned practice management consultant, international speaker in the aesthetic industry, and Founder and Co-CEO of APX Platform.

With more than 50+ years of combined real-world experience, the leadership team at APX Platform have both owned and managed aesthetic practices in the most competitive markets, scaling to multi-millions in revenue and selling to private equity firms. In addition, Terri has managed and led sales teams at Fortune 500 medical device companies; launched brands such as CoolSculpting® in the United States and Canada; helped develop and start up more than 70 new aesthetic practices; and has provided training to thousands of aesthetic practices to master the art of sales, understand the financial foundations of running a data-driven business, and streamline operations to increase profitability and maximize operational efficiency.

About APX Platform

APX by Terri Ross is the solution to transform aesthetic practices into data-driven businesses so they can reach maximum earning potential.

APX Platform is a cutting-edge, evergreen educational training platform and business intelligence solution that accelerates the profitability and efficiency of aesthetic practices and solves the age-old dilemma aesthetic business owners face: How do I ensure my staff will follow all the new protocols and recommendations after the practice consultant leaves?

A first-of-its-kind solution, APX Platform provides effective business training to both aesthetic owners and providers so you:

  • Train Your Staff on Sales, Finance & Operations. Reduce employee turnover and increase productivity with proven, on-demand, in-depth, interactive training courses and certifications--customized for each staff role and with built-in accountability. APX Platform delivers the industry’s first “MBA for Aesthetics” curriculum that focuses on the business side of aesthetics.

  • Know Your Data and What to Do With It. Translate your Practice Management/EMR raw data into measurable KPIs and actionable insights that tell you what is working and what's not.

  • Increase Profitability & Productivity for the Long-term. Learn the procedures that yield you the highest gross profit, eliminate services that are not yielding enough profit, understand why revenue per hour matters and what the benchmarks are to coach your team to greater profitability and employee efficiency.

  • Implement Strategies and Get Ongoing Support. Get professional coaching and mentoring from the industry’s top consultants as well as exclusive weekly access to ongoing educational sessions, office hours, live coaching calls and more to increase recall and retention.


Onboarding new employees, adding skills to existing employees, tracking KPIs and viewing a trove of financial reports are just a few of the amazing benefits of the APX Platform. After just one year, we have experienced a 20% growth that has far exceeded our expectations.d

Paco Canales, MD

Plastic Surgery Associates

“APX Platform makes it easy to run my practice while keeping an eye on the bottom line, hiring and training new staff, or adding new services.”

Renato Saltz, MD, FACs

Saltz Plastic Surgery

“Everything from staff training to industry benchmarking, from analyzing metrics to understanding the numbers, APX Platform is our go-to strategic and tactical tool for our business.”

Manny Rodriguez

Allura MedSpa & Wellness

“The sales and financial courses, and calculators are exactly what I needed to build my business! They are easy to use and cut down on years of myself trying to figure out a profitable algorithm.”

Nicole Basa, MD

B+A Aesthetics

“Before APX Platform, we didn’t know how to make informed decisions on how to run our business. APX is guiding us to grow into a very profitable and sustainable business.”

Jennessa Iannitelli, DO

Advanced Image MedSpa

Trusted by the Top Leaders in Aesthetics

Terri Ross has partnered with the leading plastic surgeons and medical spa owners throughout the country over the past 15 years, implementing and instilling her proven sales and practice growth method into their protocols.

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