By Medical Marketing Whiz

Every September, two national health observances—Menopause Awareness Month and Healthy Aging Month—create a prime marketing opportunity for medical spas. These themes align perfectly with the goals of many women over 40 who are actively seeking solutions for hormone changes, aging skin and overall wellness.

For med spas, this isn’t just a seasonal theme—it’s a chance to position your business as a leader in age-conscious care, boost visibility and re-engage lapsed patients. With the right marketing strategy, you can transform September into a high-revenue month while building stronger connections with women navigating perimenopause, menopause and the aging process.

Here are smart, actionable ways your med spa can make the most of this unique moment.

Optimize your Google Business Profile for local visibility

When a woman over 40 starts searching for solutions to menopause symptoms or visible signs of aging, her first stop is usually Google. That’s why your Google Business Profile (GBP) is one of the most important—and most underused—tools in your marketing toolbox.

To capitalize on menopause- and aging-related searches, make sure your profile clearly lists all relevant services, such as vaginal rejuvenation, hormone therapy, RF microneedling, laser resurfacing or bioidentical hormone optimization. Add photos, include a compelling business description and regularly publish updates or promotional posts. Google rewards activity and relevance.

When your profile is optimized, your med spa is more likely to show up in local search results for key terms such as “menopause treatments near me” or “anti-aging med spa in [city].” This boosts your visibility in a competitive market and helps establish your practice as a go-to wellness provider for midlife women.

Use email marketing to reconnect and educate

Email remains one of the highest-ROI marketing tools for medical spas, especially when used to re-engage patients who’ve already expressed interest in services such as hormone therapy or intimate wellness. September provides a natural reason to reconnect with your audience.

Create a campaign or newsletter centered around Menopause Awareness Month and healthy aging. Include educational content that explains how menopause affects skin texture, collagen production, libido and energy—and how your spa’s services can help. Use real patient stories or provider tips to make it personal and trustworthy.

Even more strategically, this is the perfect time to recall patients who are due for maintenance treatments such as vaginal rejuvenation, skin tightening or hormone re-evaluation. A well-crafted email reminding them to book their follow-up not only drives bookings but shows that your spa is proactive about their wellness journey.

This kind of targeted email communication builds trust, drives repeat business and positions your spa as a true partner in patients’ long-term health and confidence.

Create meaningful social media content and paid campaigns

Many med spas shy away from openly discussing menopause on social media, but this is exactly where you can stand out. Women in midlife are underserved in traditional aesthetic marketing—and they’re actively looking for content that speaks directly to them.

Use September as an opportunity to launch an intentional, empowering social media campaign focused on women’s health, vitality and confidence after 40. You could feature “Menopause Myth Mondays,” treatment highlights (such as microneedling or hormone therapy), short video clips of your providers answering FAQs or patient testimonials.

This kind of authentic, educational content not only attracts new followers but also improves engagement—especially among women who are tired of anti-aging content that doesn’t feel relevant to their stage of life.

You can also run localized paid ads promoting specific services or September specials. For example, “reclaim your confidence—September special on intimate wellness treatments” can drive high-intent clicks from women already researching their options.

Host a community event around menopause or healthy aging

Hosting an event is one of the best ways to generate buzz and position your med spa as a wellness authority in your area. Events allow you to directly engage potential patients, educate your community and showcase your expertise in a welcoming, non-salesy environment.

For September, consider organizing a “menopause and me” night featuring a short talk by your medical director, hormone specialist or aesthetic provider. Offer mini consults, product samples or discounted service vouchers. You could also collaborate with a local OB-GYN, pelvic floor therapist or fitness coach to expand the value of the event.

By planning and promoting the event in August, you give yourself enough lead time to drive strong attendance through email, social media and local advertising.

In a competitive market, a well-executed event helps you stand out by demonstrating that your med spa goes beyond cosmetic treatments—you’re offering real support for women in every stage of life.

Publish a press release to establish credibility

Public relations are often overlooked in med spa marketing, but a well-crafted press release can amplify your message far beyond your own audience. Use September’s national focus as a reason to write a press release highlighting your spa’s commitment to menopause wellness and healthy aging.

Include quotes from your providers, an overview of the services you offer, and details about any promotions or events you’re holding. Distribute it to local media, online press release platforms and relevant blogs. Not only can this attract press coverage, but it also strengthens your SEO when published on your website and linked to your Google Business Profile.

Being featured in local media builds credibility, trust and authority—especially with an audience who wants to know they’re in the hands of knowledgeable providers.

Refresh your website and create a targeted landing page

If you offer menopause-related treatments or anti-aging packages, make sure they’re front and center on your website this September. Many med spa websites don’t speak directly to the unique needs of women over 40, which can be a missed opportunity.

Create a landing page specifically for menopause and healthy aging services, complete with before-and-after photos, testimonials and a call to action to schedule a consultation. Use search-friendly phrases such as “menopause skin treatments,” “vaginal rejuvenation near me,” and “natural hormone therapy in [your city]” to improve visibility and attract organic traffic.

When women see a page that speaks directly to their concerns, they’re more likely to feel seen, heard and inspired to book.

Stand out by speaking to an underserved market

Ultimately, marketing during Menopause Awareness Month and Healthy Aging Month allows your med spa to differentiate itself in a crowded field. While many med spas focus on younger demographics or generalized anti-aging messaging, your practice can stand out by boldly and compassionately addressing the real concerns of women 40 and older.

By combining educational outreach, targeted campaigns and community engagement, you can build stronger relationships with your ideal clients and position your business as a true leader in women’s wellness and longevity.

Ready to put this strategy into action?

If you're looking to take advantage of September's marketing momentum but aren't sure where to start, Medical Marketing Whiz is here to help. Whether you need help creating social content, designing a high-converting landing page or writing a press release that positions your spa as a menopause and healthy aging expert, Medical Marketing Whiz has you covered.

🎥 Watch the Replay: Get even more marketing inspiration from the recent webinar, “Menopause Month Marketing Ideas for Medical Spas.”
👉 Watch the webinar now

📅 Let’s Talk Strategy: Want a custom marketing plan for your med spa?
👉 Schedule a strategy meeting with Lori

With the right messaging, tools and expert guidance, September can become one of your most profitable and brand-building months of the year.

Medical Marketing Whiz is a premier marketing agency specializing in medical spas, anti-aging medicine and women's health. It empowers aesthetic specialists to grow their practices and connect with patients seeking transformative treatments. Its comprehensive services include website design, SEO, social media management, email marketing, Google Business optimization, press releases and event/webinar planning. With a proven track record of success, Medical Marketing Whiz helps aesthetic practices dominate local search, build credibility through patient reviews and media coverage, and nurture relationships with potential patients. As leaders in marketing for aesthetic medicine, Medical Marketing Whiz's team is passionate about driving patient growth and enhancing brand visibility. Whether you’re launching your practice or scaling to the next level, Medical Marketing Whiz delivers personalized strategies to position you as the go-to provider in your area.