Back to All NewsDifferin Joins with Digital Voices to Kickstart the Acne Conversation for Retinoid Education Week
Posted By American Med Spa Association, Tuesday, March 8, 2022
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In honor of the fifth annual Retinoid Education Week, Differin, a leading consumer acne brand from Galderma Laboratories, L.P. and maker of Differin Gel, the first FDA-approved, dermatologist-developed prescription-strength over-the-counter acne retinoid, is launching a digital and audio marketing campaign that will culminate in a strategic partnership with Acast Creative and top-ranked podcast Fat Mascara. Officially commencing yesterday, Sunday, March 6, the initiative continues the brand's commitment to addressing the complexity of treating acne and how retinoids can help achieve long-term results. The omni-channel approach will include a virtual consumer event alongside robust social, digital, influencer and in-store activations as well as a special episode of Fat Mascara.
Differin Gel's 2016 switch from prescription to over-the-counter was widely recognized as a beauty industry game changer within the acne category. Its powerhouse ingredient, adapalene 0.1%, is an acne-fighting retinoid that treats acne differently by helping clear and prevent future breakouts. To further amplify education around retinoids, Differin is tapping Fat Mascara to host the first "Retinoid Roundtable" virtual panel event on Tuesday, March 8. Fat Mascara founders and beauty editorial veterans, Jennifer Goldstein Sullivan and Jessica Matlin, will give consumers a unique opportunity to learn about the acne-fighting power of retinoids alongside board-certified dermatologist, Dr. Camille Howard-Verovic and real Differin Gel users. You can learn more and register to attend at RetinoidRoundtable.com.
"As a leader in treating adult acne, Differin has helped millions of consumers achieve real results with Differin Gel, but we know that among the 50 million Americans with acne, many are still looking for clear skin solutions," says Lisa Morris, the newly appointed Vice President and General Manager of U.S. Consumer Business at Galderma. "I'm thrilled to join Galderma and witness Differin's steadfast commitment to education and helping consumers achieve clear skin, especially through Retinoid Education Week efforts, which harnesses the influential voices of medical, beauty and acne experts that our consumers turn to in their digital feeds daily."
Read more at PR Newswire >>
Differin Gel's 2016 switch from prescription to over-the-counter was widely recognized as a beauty industry game changer within the acne category. Its powerhouse ingredient, adapalene 0.1%, is an acne-fighting retinoid that treats acne differently by helping clear and prevent future breakouts. To further amplify education around retinoids, Differin is tapping Fat Mascara to host the first "Retinoid Roundtable" virtual panel event on Tuesday, March 8. Fat Mascara founders and beauty editorial veterans, Jennifer Goldstein Sullivan and Jessica Matlin, will give consumers a unique opportunity to learn about the acne-fighting power of retinoids alongside board-certified dermatologist, Dr. Camille Howard-Verovic and real Differin Gel users. You can learn more and register to attend at RetinoidRoundtable.com.
"As a leader in treating adult acne, Differin has helped millions of consumers achieve real results with Differin Gel, but we know that among the 50 million Americans with acne, many are still looking for clear skin solutions," says Lisa Morris, the newly appointed Vice President and General Manager of U.S. Consumer Business at Galderma. "I'm thrilled to join Galderma and witness Differin's steadfast commitment to education and helping consumers achieve clear skin, especially through Retinoid Education Week efforts, which harnesses the influential voices of medical, beauty and acne experts that our consumers turn to in their digital feeds daily."
Read more at PR Newswire >>
