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August 16, 2019
The Current Nonsurgical Fat Reduction Landscape
Statistics released this year by the American Society of Plastic Surgeons (ASPS) reveal high demand...
August 15, 2019
Are You Chasing the Wrong Patients?
When consulting with cosmetic practices, I ask them who their preferred patient is, and the...
August 13, 2019
Medical Board Issues Warnings Regarding Ongoing DEA Extortion Scam
The Medical Board of California (“Board”) has issued its own warnings and instructions regarding an...
August 12, 2019
Hologic Promotes Erik Anderson to President of Cynosure
Recently, Hologic, Inc. announced the promotion of Erik Anderson to president of its Cynosure division...
August 12, 2019
A Bulletproof Marketing Strategy
Marketing campaigns might vary by practice but successful marketing always comes down to addressing three...
August 9, 2019
How an Email Database Can Power Your Practice
Why do we advertise with Facebook and Google AdWords? Because we want to be exposed...
August 8, 2019
The Fortune in Follow-up
You most likely spend a small fortune on pay-per-click, SEO, website design, directories and more...