Merz Aesthetics Continues Multi-Year ‘Beauty on Your Terms’ Campaign for Xeomin with Announcement of Demi Lovato as New Brand Partner

Posted By Madilyn Moeller, Thursday, March 7, 2024

Merz Aesthetics

Merz Aesthetics, the world’s largest dedicated medical aesthetics business, announced the latest extension of their first-of-its kind, multi-year campaign, ‘Beauty on Your Terms’ with the addition of award-winning actor and musician Demi Lovato as the newest Xeomin (incobotulinumtoxinA) brand partner.

The partnership with Lovato is a continuation of Merz Aesthetics’ multi-channel, digital-first ‘Beauty on Your Terms’ campaign, which has reimagined traditional pharmaceutical marketing strategy. First launched in August 2022, the campaign was developed to introduce Xeomin, an FDA-approved double-filtered anti-wrinkle injection to temporarily improve the appearance of frown lines, to a younger adult audience that is new to the injectables category and to empower them to embrace beauty on their own terms.

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