Terri Ross Consulting (TRC), a consulting firm specializing in medical aesthetic and integrative wellness practices, has launched a Fractional CFO Advisory Service and named Emily Brems to lead the new division. This service expands TRC’s support for aesthetic practices in strategy, operations, revenue growth, and leadership development.

Brems brings a blend of executive finance expertise and hands-on industry experience, having previously served as CFO for a 16-location aesthetics group and currently operating a multi-location aesthetic practice. With over 20 years of financial and operational leadership, she brings deep expertise in the financial and strategic challenges of scaling aesthetic businesses. Over the past decade, Brems has held CFO roles within the aesthetics industry and is a frequent speaker at national conferences. She holds an MBA from the Simmons School of Management at Simmons University.

“Many fractional CFO services rely on a single advisor’s perspective,” said Terri Ross, Founder and CEO of Terri Ross Consulting. “At TRC, financial leadership is integrated into the broader systems we build for aesthetic and wellness practices. Our clients already rely on us for strategy, sales, operations, and growth. With Emily leading this division, we’re extending that framework to include financial oversight that helps owners make smarter decisions as they scale.”

As aesthetic practices grow and operations become more complex, many owners need sophisticated financial leadership without the overhead of a full-time CFO. The Fractional CFO service provides structured financial oversight, including performance analysis, cash-flow planning, KPI development, and rolling forecasts, supported by monthly operating reviews and quarterly strategic planning.

“Most CFOs can tell you what your numbers mean,” said Brems. “But I’ve also had to act on them, making real-world decisions on payroll, lease negotiations, equipment purchases, expansion, and long-term planning. That’s why I’m excited to join Terri Ross Consulting and help practice owners understand their financials so big decisions they face are data-driven, not guesswork.”

Practice owners can learn more or schedule a complimentary financial assessment at www.terrirossconsulting.com.

Find Sustainable Profitability in Your Consultations

Join Terri for "From Consultation to Conversion: The Proven Sales System That Drives Revenue, Retention and Growth" on Sunday, April 13th at Medical Spa Show. In this high-impact session, attendees will learn how to master the emotional and strategic elements of the consultation, confidently handle objections, and use practical KPIs to drive smarter growth decisions and sustainable profitability. Terri Ross breaks down a proven, repeatable consultation framework that transforms how practices connect with patients, uncover emotional motivators, educate with authority, and present treatment plans that convert. 

Attendees will learn why patients say “I’ll think about it” or It's too expensive,” how to ethically increase perceived value without discounting, and how to handle objections with empathy and without pressure. This session also bridges the gap between sales performance and business intelligence, demonstrating how consultation KPIs support critical growth decisions such as pricing adjustments, hiring additional providers, and scaling services. Through live script breakdowns, real-world examples, and hands-on tools, attendees will get a complete sales formula that drives growth and results.

About Terri Ross Consulting 
Terri Ross Consulting (TRC) is a consulting firm specializing in strategy, sales, operations, and financial performance for medical aesthetic and wellness practices. Founded by industry leader Terri Ross, the firm works with practice owners nationwide to improve profitability, strengthen leadership teams, and build scalable business systems.