The Man Factor

Posted By American Med Spa Association, Thursday, July 6, 2017

Judging by the latest numbers released by the latest American Society of Plastic Surgeons (ASPS), demand among men for cosmetic surgery has gone down since 2000, but men’s desire for minimally invasive procedures has grown in the last 16 years.

Men made up 13% of cosmetic surgery patients last year and 8% of the total in the category of “cosmetic minimally invasive procedures.” But while demand among men for surgery has decreased 45% from 2000 to 2016, their demand for minimally invasive procedures has gone up 74%, since 2000, according to ASPS’s 2016 Plastic Surgery Statistics Report.

Leading the top five minimally invasive procedures among males, according to ASPS: botulinum toxin type A, up 4% from 2015 to 447,000 procedures performed in 2016. Demand among men for botulinum toxin procedures soared 376% from 2000 to 2016.

In May 2017, the American Society for Dermatologic Surgery (ASDS) reported on its 2016 statistics, suggesting, in the last five years, men receiving wrinkle-relaxers has increased 9%, and men using soft-tissue fillers grew from 2% to 9%.

Botulinum toxin and fillers are big aesthetic drivers for men. Still another is noninvasive body contouring with CoolSculpting (Zeltiq Aesthetics), according to Grant Stevens, M.D., founder and medical director of Marina Plastic Surgery, in Marina Del Ray, Calif. Dr. Stevens, clinical professor of surgery at USC Keck School of Medicine, launched Marina ManLand two years ago after his research revealed that men make up more of the gender pie than statistics suggest, and they have very specific needs and desires.
Read more at The Aesthetic Channel >>