Fueled by the acne category, the U.S. beauty devices market rebounds and is back on a growth trajectory, according to Kline's recently published Beauty Devices: U.S. Market Analysis and Opportunities, analyzing the full year of 2017. Contributing to the healthy growth, many new, innovative products were launched and new marketers have made their way into the industry.

The acne category grew over 40% in 2017, which is the largest growth seen for the category since Kline started tracking the market in 2012. This is due to Johnson & Johnson's investment in the category at the end of 2016 and into 2017, as well as the launch of Neutrogena's affordable blockbusters—$34.99 Light Therapy Acne Mask and the $19.99 Light Therapy Acne Spot Treatment. "Filling a white space on the mass mask market, coupled with Neutrogena's marketing prowess, the brand reaped an estimated 30% of acne device sales in 2017, which no other brand in the acne category has ever been able to garner," comments Kelly Alexandre, Senior Analyst and the research lead.
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