The Medical Spa Show 2026 Agenda Is Here, and It’s Built for Owners and Their Entire Teams

Posted By Eric Atienza, Monday, January 5, 2026

Aesthetic owners, clinicians and practice managers attend the Medical Spa Show 2025 general session

The wait is over. The Medical Spa Show 2026 delivers one of the most comprehensive, role-specific education lineups in medical aesthetics. Designed intentionally as a cornerstone of the conference, this year’s agenda reflects how modern med spas actually operate, as integrated businesses powered by diverse, highly skilled teams.

From immersive pre-show intensives to multi-track clinical, business, marketing, leadership, and aesthetics education, the agenda is built to support growth at every level of your practice. Whether you are focused on scaling profitably and legally, strengthening leadership, expanding clinical offerings, or preparing your practice for the future, this is not an agenda meant to be skimmed: it is one meant to be planned.

The true power of this conference is unlocked when you bring your leadership team, providers, aestheticians, administrators and marketers together. With registration now open, planning ahead and registering early is the smartest way to ensure your team is part of this pivotal moment for the industry. Plan your conference experience with intention and build your practice with purpose.

Day 1: Pre-Show Intensives That Look to the Future

The first day of the Medical Spa Show is dedicated to immersive, full-day learning experiences, diving deeper than traditional conference breakouts. Visit the pre-show page to see more information as it becomes available, including additional deep-dive pre-show sessions to come!

Medical Spa Show Boot Camp

This session is ideal for owners who are building or scaling their practice and for managers who need a strong operational foundation. Topics focus on core business principles, compliance considerations, financial fundamentals, and systems that support sustainable growth. When owners attend alongside practice managers or clinical leaders, it ensures that strategic decisions are understood and supported across leadership.

Aesthetic Tech, Innovation & AI Summit

Technology is reshaping aesthetics at every level, from patient acquisition to treatment planning and operational efficiency. This summit explores emerging tools, automation, AI, and innovation trends that can future-proof your practice. Owners benefit from understanding what is coming next, while marketing managers, operations leaders, and tech-savvy team members gain actionable insight into tools they can begin implementing immediately.

M&A Summit

For owners thinking about growth, partnerships, acquisitions, or eventual exit strategies, the M&A Summit offers invaluable perspective. Topics include valuation, scalability, and long-term planning. Even if a sale is years away, bringing a trusted operations or finance leader helps ensure your internal systems align with future goals.

Day 2: Core Conference Education for Every Department

Friday marks the start of the main conference agenda, with multiple tracks running simultaneously. This is where bringing your whole team truly shines. View the MSS 2026 agenda here and keep checking in for more session updates, including the General Session that will open the education on Friday, April 10.

Business Performance, Leadership & Operations

Tracks focused on financials, KPIs, strategic leadership, and practice management are essential for owners and managers. These sessions cover how to read the numbers that matter, optimize staffing, improve workflows, and build leadership capacity. When leadership teams attend together, they return with a shared vision and clear priorities.

Marketing Mastery

Marketing is no longer optional in aesthetics, it is foundational. This track dives into branding, digital strategy, patient acquisition, and retention. Owners gain clarity on where to invest, while marketing managers and coordinators receive tactical guidance they can implement immediately. Alignment between leadership and marketing teams prevents wasted spend and strengthens ROI.

Clinical Theory & Practice

Clinical excellence remains at the heart of every successful med spa. Multiple clinical tracks cover injectables, energy-based devices, skills labs, regeneration, and corrective techniques. Bringing injectors, providers, and clinical leads ensures your treatment offerings remain competitive, safe, and evidence-based, while owners gain confidence in the services being delivered under their brand.

Aesthetics and Skin Health

The aesthetics focused track is tailored for aestheticians and skincare professionals. Sessions explore advanced treatments, protocols, and patient outcomes. When aesthetic teams feel invested in and educated, retention improves and service quality rises, directly impacting revenue and patient loyalty.

Legal, Regulation & Risk

Compliance is an owner’s responsibility, but it impacts every team member. Legal and regulatory sessions provide critical updates on scope of practice, risk management, and operational safeguards. Owners who bring managers and clinical leads help ensure policies are understood and upheld across the organization.

Day 3: Advanced Strategy, Specialization & Team Growth

Saturday builds on the foundation laid earlier in the week, offering deeper dives and advanced discussions.

Regenerative Medicine, Hormone & Metabolic Health

As patient demand expands beyond traditional aesthetics, regenerative and wellness services are becoming key growth drivers. These sessions explore integrative offerings that can diversify revenue and deepen patient relationships. Owners benefit from strategic insight, while clinical teams gain the education needed to safely expand services.

Advanced Clinical & Aesthetics Education

Multiple clinical tracks allow providers to refine techniques and stay ahead of trends. Investing in advanced education demonstrates commitment to excellence and helps retain top talent in a competitive market.

Leadership Growth Labs & Conversations

These interactive sessions focus on communication, leadership development, and real-world problem solving. When owners, managers, and team leads attend together, they strengthen trust, collaboration, and accountability across departments.

Day 4: Sunday, April 12 — Advanced Education, Leadership, and Industry Dialogue

Day 4 of the Medical Spa Show is designed for owners, clinicians, and leaders who want to end the conference with depth, perspective, and practical insight. The day features some of the most advanced and thought-provoking programming of the entire event, making it especially valuable for practices committed to excellence, safety, and long-term growth.

AIA Advanced Cadaver Course

Clinical education takes center stage with a hands-on, small-group, full-day cadaver dissection workshop that allows clinicians to see facial anatomy beneath the skin. This immersive experience gives providers a deeper understanding of anatomical structures, risk zones, and injection safety, making it an essential course for any practice that prioritizes patient safety and clinical confidence. For owners, investing in this level of education demonstrates a clear commitment to high standards of care and risk mitigation.

Advanced Leadership Growth Lab

Leadership development continues with a series of focused sessions built specifically for practice owners and managers. Topics include the metrics you need to run a healthy business, handling challenging patients and employees, growing and developing your team, the art of being a good leader, and the Aesthetic Practice Managers Toolkit. These sessions are designed to provide practical frameworks leaders can immediately apply, helping translate education into measurable improvement across the practice.

Bridging the Divide

The day also creates space for honest, forward-looking conversation through a set of panel discussions that tackle some of the industry’s most debated topics. Panels explore questions such as whether medical spas should be certified, current FDA and FTC enforcement trends in regenerative medicine and device marketing, the global face of beauty and cultural considerations in aesthetic preference, and The Aesthetic Revolution, focused on ideas and changes shaping the future of the industry. These sessions encourage critical thinking and help owners and teams stay informed in a rapidly shifting regulatory and cultural landscape.

Clinician vs Clinician

These sessions bring real-world application to life through case-based discussions. Experienced clinicians present different approaches to a single patient’s needs, covering topics such as the perfect lip, achieving optimal outcomes with one vial of tox, tried-and-true consultation techniques, addressing neck rejuvenation without leaving it in a different decade, and skin revival for the sun worshipper. These sessions highlight that there is often more than one right answer in aesthetics, reinforcing clinical judgment, artistry, and individualized patient care.

Why Bringing Your Whole Team Matters

When only the owner attends a conference, ideas often stall once they return home. When the entire team attends, momentum builds. Education becomes shared, implementation becomes faster, and alignment becomes stronger.

Teams that learn together:

  • Communicate more effectively
  • Execute strategies with clarity
  • Feel valued and invested in
  • Deliver more consistent patient experiences

From a financial perspective, the ROI of sending multiple team members is often higher than attending alone. Improved retention, better systems, stronger marketing, and elevated clinical outcomes all contribute directly to profitability.

Plan Ahead and Register Early

The Medical Spa Show is more than an event, it is a catalyst for growth. For med spa owners serious about scaling intelligently, strengthening their teams, and staying competitive in a rapidly evolving industry, early planning is key.

Review the agenda, identify which tracks align with each role in your practice, and invest in the collective success of your team. When your team grows together, your business grows stronger. Make this year’s Medical Spa Show a turning point for your entire practice. Register today!

Related Tags

Subscribe to Our Email List

Medical spa news, blogs and updates sent directly to your inbox.