Search engine optimization (SEO) is a tall order, given Google changes its algorithms often and withoutwarning. But there are things cosmetic surgeons and their SEO companies can do to not only help keep practice names near the top of searches for key cosmetic procedures but also to convert virtual visitors to patients.

Dana Fox, president of Your Strategic Edge, a Seattle-based marketing and branding company that has been in the aesthetic industry for more than 30 years, presented “Google or god-dle? Making SEO a thing of the past” at the January 2016 American Academy of Cosmetic Surgery meeting in Hollywood, Fla.

“I think it’s really critical for physicians to understand that they actually have zero control over what Google does and doesn’t do,” Fox says.

That’s a hard concept to grasp when practices are convinced that they’re doing everything possible to remain at the top of searches for key procedures only to find that they’re on page two, three or worse.

Read more at Cosmetic Surgery Times.
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