Moxie, the all-in-one growth and operating engine built for modern aesthetic practices, announced a powerful suite of new features aimed at solving one of the industry’s most expensive problems: patient retention.

With over 1,500 medspas launched in 2023 alone (AmSpa), competition is fiercer than ever—and practices are feeling the pressure. While 78% of neurotoxin patients plan to return for another treatment within the year, only 36% actually return to the same provider. That means two out of every three patients are staying in the market but switching medspas.

Moxie’s new retention tools help practices reverse this trend by turning loyalty into a lever for profitable growth. Practices can now create memberships, packages, and promotions directly within their Moxie Suite EMR—complete with built-in loyalty campaigns, retention data and reporting, and personalized upsell suggestions at key moments in the patient journey.

“Too many practices are relying solely on costly ad campaigns and discounting to grow bookings, but quietly are eroding their margins,” said Kamau Massey, CEO of Moxie. “We designed our stack of tools and services to do it all: increase new patient acquisition, drive repeat visits, and protect profitability.”

Key capabilities now available in Moxie:

• Custom Memberships & Packages: Combine treatments, products, and perks in countless ways to create high-value, high-loyalty experiences—redeemable and trackable inside the EMR.
• Automated Upsells & Rebooking: Smart prompts at checkout, in the patient portal, and in automated follow up emails help teams rebook more efficiently while boosting both revenue per visit and patient lifetime value.
• SMS Winback Campaigns: Nudge overdue patients back into the chair with automated, branded messaging.
• Retention Reporting: See exactly where loyalty is building—and where it’s at risk—so you can optimize in real time.
• Expert Strategy Support: Every practice gets a dedicated Practice Success Manager to help refine pricing, packaging, and execution for maximum ROI.

With Moxie’s new retention suite, aesthetic practices don’t just get more patients—they keep them, profitably.

About Moxie
Moxie is the aesthetic practice growth and operating engine helping medspa entrepreneurs reach multi-million dollar scale without burning out—supporting them with marketing, compliance, coaching, software, and VIP pricing, all in one place.

Supporting more than 500 aesthetic practices across the U.S., Moxie helps improve the patient experience, practice profitability, and workflow efficiency—because scaling a medspa should be exciting, not exhausting.