By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)

Starting Friday, October 13, AmSpa will host its Asheville Medical Spa Boot Camp at the Renaissance Asheville Downtown Hotel, and we’re extremely excited for the opportunity to help medical aesthetic professionals develop their practices. There’s still time to register for the event—just sign up here. Here’s a quick overview of the program:

Friday, October 13

The Boot Camp kicks off with a welcome reception, sponsored by Allergan Aesthetics.

6 – 7:30 p.m.: Boot Camp and AIA Kickoff Reception—Meet other medical aesthetic professionals attending the Boot Camp, as well as the Academy for Injection Anatomy Advanced Cadaver Course. This event features a full open bar and passed hors d'oeuvres.

Saturday, October 14

The Boot Camp begins at 8 a.m. with a continental breakfast. My opening keynote follows at 8:30 a.m. From there, we will move into the main program:

• 9 – 10 a.m.: The Plan, presented by Bryan Durocher (Durocher Enterprises)—What are the most effective ways to develop a business plan for your medical spa? Medical spa consultant Bryan Durocher discusses the ins and outs of the planning process and helps determine how long it realistically takes to open a practice.
• 10 – 11 a.m.: The Financials, presented by Jessica Nunn (Maven Financial Partners)—Do you know your medical spa’s strengths and weaknesses? This presentation will discuss how to maximize, predict and follow up on financial metrics to reach your medical spa’s financial goals.
• 1:45 – 3:45 p.m.: The Law, presented by Jay Reyero, JD, (ByrdAdatto) and Alex R. Thiersch, JD (AmSpa)—In this presentation, Jay Reyero, JD, and Alex R. Thiersch, JD, will discuss the long-standing and emerging legal issues that every medical spa owner needs to know about. As you can imagine, there is a lot to cover here, since new concerns seem to be arising daily.
• 4:15 – 5 p.m.: Consultations That Convert, presented by Taylor Siemens, NP (My Aesthetic Training | Vitalyc)—As the old saying goes, you never get a second chance to make a first impression. Learn how to put your best foot forward with effective patient consultations—and how to turn them into consistent business.

Saturday continues its programming with drinks and appetizers from 5 – 6:30 p.m., sponsored by CosmoFrance. Following drinks is the Boot Camp and AIA reception and Dr. Surek book signing opportunity from 6:30 – 7:30 p.m., allowing Boot Camp attendees to meet other medical aesthetic professionals who are attending the Academy for Injection Anatomy Advanced Cadaver Course. Saturday concludes with an educational keynote and session* from 7:30 – 9 p.m., sponsored by Galderma.

Sunday, October 15

The Boot Camp begins at 8 a.m. with a continental breakfast.

• 8:30 – 9 a.m.: How Emotional Intelligence Will Make or Break Your Business, presented by Cathy Christensen (AmSpa)
• 9 – 10 a.m.: The Team, presented by Bryan Durocher (Durocher Enterprises)—A medical spa is only as good as its personnel, so it’s important to make sure you hire a staff that can do everything you want it to—and more. In this session, you’ll learn about recruiting, hiring and retaining employees who can make your medical spa dreams come true.
• 10:30 – 11:30 a.m.: KPIs: How Knowing Them Will Maximize Your Revenue, presented by Ben Hernandez (Skytale Group)—Hernandez will teach you about the top 12 most important service categories and common mistakes to avoid. This session will help you determine how to increase your hourly value and learn to measure your KPIs to increase overall profitability.
• 11:30 a.m. – 12:30 p.m.: Medical Spa Success Panel, Moderated by Cathy Christensen (AmSpa); Panelists: Meredith Harris, MS, ARNP (New Life Aesthetics); Melissa McFarlane, MSN, APRN, FNP-BC (Blossüm Aesthetics Co.); Cameron Moskos, PA-C (Cameo Facial Aesthetics)—Medical spa leaders will discuss their paths to growth and success in this dynamic industry.
• 1:30 – 2:30 p.m.: The Marketing Plan and Social Media, presented by Ryan McElwain (DoctorLogic)—Learn the right marketing techniques for your medical spa, along with budgeting frameworks and a social media strategy that aligns with your goals and manpower.
• 2:30 – 3:30 p.m.: Choosing the Right Treatments for Your Medical Aesthetics Practice, presented by Taylor Siemens, NP (My Aesthetic Training | Vitalyc)—Siemens will teach you how to weigh and assess the right treatments for your practice to offer, from injectables to lasers to ancillary treatments, like hair restoration and sexual wellness offerings.

*Non-CME approved classes

Learn from Our Panelists’ Success

Meredith Harris, MS, ARNP, New Life Aesthetics

Meredith Harris, MS, ARNP, is the owner of New Life Aesthetics in Raleigh, North Carolina. As a leading injection specialist, she is committed to educating, empowering and enhancing the most beautiful version of each guest. With 25 years of experience as a women's health nurse practitioner, and the past 15 years dedicated to aesthetic medicine, Harris is regarded and sought after for her warmth, honesty, integrity and eye for detail. Her early discovery of a natural artistic talent as a seamstress and watercolorist that paired with her love of educating and caring for her guests, make for a unique experience at New Life Aesthetics. Harris has dedicated her career to the education of her peers and colleagues, serving as a highly sought-after national trainer, consultant and speaker. She travels extensively to teach and train injectors with all levels of experience throughout the country and offers customized consultant services that focus on aesthetic education and practice growth.

Melissa McFarlane, MSN, APRN, FNP-BC, Blossüm Aesthetics Co.

Melissa McFarlane, MSN, APRN, FNP-BC, is a board-certified nurse practitioner with five years of experience in medical aesthetics. She is the owner of Blossüm Aesthetics Co. medical spa and Blossum Training Academy. She has gained extensive knowledge in the field and has developed an artistic eye to create impactful results while still maintaining a natural appearance. McFarlane has a passion for restoring, building confidence and empowering her patients. She continues attending trainings internationally and keeping up to date with current research.

Cameron Moskos, PA-C, Cameo Facial Aesthetics

Cameron Moskos, PA-C, is a skilled physician assistant specializing in aesthetics who is originally from Myrtle Beach, South Carolina. She earned her Bachelor of Arts in Biological Sciences from Clemson University and pursued her medical education at the Medical University of South Carolina. In 2010, she completed her Master of Science in Physician Assistant Studies. Moskos's career in aesthetics began in 2014, when she focused on women’s health in Scottsdale, Arizona, and later transitioned to a health and wellness family medicine clinic and mmedical spa. Over the years, she has gained expertise in administering various aesthetic treatments, including neuromodulators, dermal fillers, Sculptra, Kybella, lasers, Coolsculpting, skin care, Hydrafacial, radiofrequency, and microneedling treatments. In 2018, Moskos furthered her career in aesthetics in the Seattle area before returning to the South Carolina coast in 2019. Currently residing in Mount Pleasant, she is the owner of Cameo Facial Aesthetics. Her comprehensive skill set includes neuromodulators, dermal fillers, non-invasive body contouring, photo-facial rejuvenation, laser skin resurfacing, and radiofrequency skin tightening and lifting. Additionally, she possesses extensive knowledge of skin care products.

Visit Industry-leading Vendors

Also, you’ll have the chance to visit with a number of exceptional vendors through-out this event. Attend the Asheville Medical Spa Boot Camp to check out the latest and greatest from the following companies:

• ADVATX
• Allergan Aesthetics
• APX Platform
• Boulevard
• CareCredit
• Clarius
• CosmoFrance
• DoctorLogic
• Environ/DermaConcepts
• Epicutis
• Epionce
• Fotona
• Galderma
• InMode
• Maven Financial Partners
• Merz Aesthetics
• MyAdvice
• PatientNow
• Prospyr
• Rohrer Aesthetics
• Symplast
• TouchMD
• ByrdAdatto
• AmSpa

We hope you can join us in Asheville on October 13 – 15. This AmSpa Medical Spa Boot Camp is your opportunity to join us to get your medical aesthetic business headed in the right direction and learn some tips and tricks that can take it to the next level. Sign up here to register!