AmSpa’s Medical Spa Show 2025 brought more than 2,000 medical aesthetics professionals to Las Vegas for four days of education, compliance insights, new technology launches, and community connection. From inspiring keynote speakers to hands-on training and a record-breaking Expo Hall, MSS25 proved why it’s the premier medical spa conference.

Why Medical Spa Show 2025 Was the Must-Attend Event in Aesthetics

From April 10–13, 2025, the Wynn Las Vegas once again became the epicenter of innovation, education, and connection in the medical aesthetics industry. The Medical Spa Show 2025 (MSS2025), presented by the American Med Spa Association (AmSpa), welcomed more than 2,000 professionals from across the country for four unforgettable days of learning, networking and progress.

The 2025 theme, Together Toward Tomorrow, was a call to action for an industry facing unprecedented growth while balancing increased public scrutiny, regulatory attention and patient safety concerns. Headlines about rogue operators and tragic outcomes have made clear that bad actors threaten everyone's future and underlined the urgent need for unity and compliance. 

MSS25 brought together clinicians, business owners, educators, and advocates to strengthen the foundation of medical aesthetics and show the power of a united industry committed to compliance, safety, and ethical growth. With record-breaking attendance, 212 exhibitors, 10+ education tracks, and countless moments of inspiration, MSS25 was a powerful reminder that when this industry comes together, it can accomplish anything.

Day 1 – Pre-Show Boot Camps, Deep Dives and Industry Launches

While the official start of MSS25 was Friday, those who arrived early on Thursday, April 10, were treated to pre-conference education that set the tone for the weekend before welcoming.

Medical Spa Boot Camp: Building a Foundation for Success
With a refreshed format, AmSpa's Medical Spa Boot Camp gave new and established owners the tools to build legally sound, sustainable businesses. Attendees left with strategies for growth, compliance essentials, and med spa business best practices to protect their licenses and patients. 

Mergers & Acquisitions Summit
Presented by Skytale Group and ByrdAdatto, the M&A Summit featured insider discussions on the current state of the industry, understanding valuations, and what med spa owners need to know about preparing for acquisition or partnership.

Ultrasound Fundamentals for Injectors
Dr. Steven F. Weiner’s acclaimed course on ultrasound technology gave injectors a hands-on look at how ultrasound imaging can improve patient safety and precision in aesthetic treatments.

Energy Device Master Class
Loretta Zanetti, ARNP, Stephen Ellis, MD, and Erin Hennessey, APRN, DNP, led a dynamic session on laser and energy-based devices, helping attendees understand how to integrate these advanced technologies into their practices safely and effectively.

Social Media Mastery
Erika Barry, NP-C, and Libby Dysart delivered a high-energy course on building an authentic brand and attracting patients through strategic digital storytelling.

AmSpa Members Only Reception

AmSpa Members reunited for a Tulum-themed outdoor reception, gathering to celebrate their accomplishments in the past year and get energized for a weekend of education, community and partnership. This also marked the unveiling of RepeatMD's Lamborghini Urus, the winner of which will be announced at Medical Spa Show 2026.

AuraLux Launch Party

Thursday night wrapped with a dazzling celebration hosted by Acclaro Medical at the exclusive Intrigue Lounge, where nearly 400 attendees got the first look at the AuraLux cold-fiber laser. The event was a perfect blend of innovation and fun, with food, drinks, dancing, and excitement for what’s next in aesthetic technology.

Day 2: General Session, Compliance Panels, and Keynotes That Inspired

A General Session That Mattered

Friday morning opened with a powerful General Session, where AmSpa CEO and Founder Alex R. Thiersch, JD, addressed the current state of medical aesthetics with refreshing honesty. He acknowledged the media scrutiny and legislative challenges facing medical spas while reminding attendees that unity and compliance are non-negotiable if the industry is to thrive.

“Together we have an answer for this. And there is a way through, and a way forward. I have seen that this industry, when it's motivated, we can do anything.” — Alex Thiersch, MSS2025 Opening Remarks

A Compliance Conversation the Industry Needed

Perhaps the most urgent conversation of the conference came during the panel “Dangerous Practices, Devastating Consequences: A Compliance Perspective.” Moderated by Thiersch, the panel brought legal, medical and advocacy leaders to the stage, including:

• Bradford Adatto, JD and Michael Byrd, JD of ByrdAdatto
• Patrick Blake, MD, Chief Medical Officer, Portrait
• Kate Dee, MD, Glow Medispa
• Nicole Gregory, CEO, Urban You and President of the Michigan MedSpa Association

Together, they tackled headlines, legislative threats, and the urgent need for minimum safety standards and qualified training. Their message was clear: doing things the right way isn’t optional. It's the only sustainable path forward.

Star Keynote Presentations

Two standout keynote speakers brought fresh perspective and motivation to the MSS stage:

• George Baxter-Holder, DNP, MBA, ARNP, CANS, ISPAN-F of SkinSpirit shared his powerful story of resilience, demonstrating how overcoming adversity can fuel personal growth and business success.
• Kyle Scheele, author and creative strategist, delivered a high-energy talk on how creativity and storytelling can help medical spas stand out in a crowded market.

Honoring a Legacy

AmSpa introduced the inaugural Legacy Award, presented to Francis X. Acunzo of Acara Partners (accepted by his son, Alex Acunzo). The award recognized Acunzo’s pioneering contributions to the medical aesthetics industry.

Education Tracks: Biohacking, Injectors and Innovation

Friday’s breakout sessions offered something for everyone:

• Biohacking Beauty Track: Led by Kay Durairaj, MD, this new track explored cutting-edge treatments involving hormones, peptides, and metabolic health.
• All-Star Injectors Panel: Moderated by Thiersch, this fan-favorite session featured top injectors including Gretchen Frieling, MD, Connie Brennan, APRN, Leslie Fletcher, NP-BC, Bobbi Bullock, FNP-C, and Sarah Safa, PA-C.
• Clinical Innovations: Kimberly L. Evans, MD discussed integrating sexual wellness into aesthetic practices.
• Business Staples: Judy Kozlicki and Jessica Nunn shared the KPIs every med spa needs to understand and the strategies that highly successful med spas are following in 2025 to maximize their business growth and success.

Expo Hall Opens

The Expo Hall opened its doors to a record 212 vendors, showcasing the latest in devices, skincare, software, and services. Attendees explored new technologies designed to enhance safety, improve outcomes, and elevate the patient experience.

AmSpa Member Lounge

New this year, the AmSpa Member Lounge offered a relaxing retreat amid the busyness of the Expo Hall with coffee, massages, exclusive AmSpa gear, and play time with adoptable rescue puppies from the Nevada SPCA. It was a joyful reminder of the community spirit that defines AmSpa.

Opening Night Party

AmSpa took over the Wynn's XS Nightclub on Friday night for a sexy Carnaval-themed Opening Night Party. Brazilian food, signature cocktails from Merz Aesthetics, and themed performers made this night one to remember.

Day 3 – Diversity, Innovation and Networking at MSS2025

Saturday at MSS2025 was packed with transformative education and meaningful connections. Attendees, still buzzing from Friday night’s Carnaval-themed party, dove into sessions that addressed the most pressing issues and exciting innovations in medical aesthetics.

Wake Up ‘n Learn: Investor Partnerships and Practice Management
The morning began with Wake Up ‘n Learn sessions designed to energize and inform. One standout was the Building Investor Partnerships Panel, where AmSpa’s Alex Thiersch, JD, joined Daniel Schacter of Cosmetic Physician Partners and Reena Gupta of Well Labs+ to discuss how private equity can support sustainable growth in med spas.

Another highlight, Perfect Partners: Medical Spa Owners and Practice Managers, featured dynamic duos like Rebecca McAbee and Julie Bass Kaplan, FNP-BC, CANS of Disappearing Act, and Gina Gonzalez and Rana Kennelly, MSN, AGNP-C, CANS of The Confidence Bar. Their insights on collaboration and leadership resonated with attendees looking to strengthen their internal teams.

“This is the most important conference of my career. And your career.” — Savanna Boda, LE, Savanna Boda Aesthetics

Saturday’s education tracks emphasized the importance of inclusive care and cutting-edge treatments:

• Shino Bay Aguilera, DO led a session on how menopause affects women’s skin and how to treat these changes with empathy and expertise.
• Michelle Henry, MD delivered a powerful talk on conducting effective consultations for patients with skin of color, reinforcing the need for cultural competence in aesthetic medicine.
• Mary Smiley Ford, MSN, APRN, CRNA, and W. Christopher Croley, MD, shared specialized techniques to achieve natural-looking results when enhancing male and female facial features.

Treatment Rooms

Attendees continued to explore the Expo Hall, connecting with vendors and discovering new technologies. The Treatment Rooms offered hands-on demos of top products and procedures, giving providers a chance to experience innovations away from the bustle of the main floor.

Sunset Sips: Community in Action

As the day wound down, attendees gathered on the Cristal Terrace for the Sunset Sips Reception. With stunning views of Las Vegas as the backdrop, members of AmSpa’s State Chapters mingled, shared advocacy efforts, and celebrated the power of community.

Day 4: Deep Dive Learning and the Road Ahead

Sunday at MSS25 was all about advanced education and interactive learning. Attendees who stayed through the final day were rewarded with immersive workshops, hands-on training, and meaningful discussions.

Academy for Injection Anatomy (AIA) Cadaver Lab

Led by Christopher Surek, DO, FACS, the AIA Cadaver Training gave injectors a rare opportunity to explore the hidden structures of the face using real tissue. This session emphasized safe injection techniques, anatomical precision, and clinical excellence—hallmarks of responsible aesthetic care.

Dialogue & Development Workshops

New this year, AmSpa introduced Dialogue & Development Workshops, longer-format sessions designed for deeper engagement. These workshops allowed attendees to interact directly with speakers, ask questions, and collaborate on real-world challenges.

Front Desk Fundamentals
In a session focused on operational excellence, Robin Ntoh of Nextech shared strategies for hiring, retaining, and supporting front desk staff. With burnout on the rise, this seminar offered practical tools to build a happier, more effective team.

Bridging the Divide: Conversations on Controversial Issues
The Bridging the Divide seminar brought together a panel of experts to discuss ethics, transparency and the future of the industry. Moderated by Thiersch, the panel included:

• Kate Dee, MD, Glow Medispa
• Leslie Fletcher, NP-BC, InjectAbility
• Johnny Franco, MD, Austin Plastic Surgery
• Kacie Avey, RN, CANS, Tailored Aesthetics

Clinician vs. Clinician
Top aesthetic providers went head-to-head to showcase their treatment plans for patient case studies, presenting personalized and impactful cosmetic care plans for an identical patient problem. The winner will be chosen by the audience. These sessions are designed to demonstrate that there is no one way to be excellent and share possible new ways to approach common cosmetic requests or complaints.

Elevating Sales Mastery and Game-Changing KPIs
Terri Ross of Terri Ross Consulting delivered a session on improving sales performance and tracking efficiency. Her data-driven approach helped attendees understand how to measure success and scale responsibly.

Key Takeaways from AmSpa's Medical Spa Show 2025

Across four days of education, connection, and celebration, the medical aesthetics community came together to face challenges head-on and chart a path forward. Here are the biggest takeaways:

• Unity is our strength: In the face of public scrutiny and legislative pressure, MSS25 proved that collaboration and shared purpose are the keys to progress.
• Compliance is non-negotiable: From legal panels to hands-on training, doing things the right way protects patients, providers and the future of the industry.
• Education drives excellence: With 10+ tracks covering clinical, business, legal, and marketing topics, MSS25 empowered attendees to elevate their practices.
• Innovation is thriving: From ultrasound and biohacking to new device launches and treatment demos, the show spotlighted the technologies shaping tomorrow.
• Community matters: Whether at Sunset Sips, the Member Lounge, or the Opening Night Party, MSS25 reminded us that the industry thrives when it comes together.

Why You Can’t Miss MSS2026

“Together Toward Tomorrow” reminded us that unity, collaboration and shared responsibility are the foundation of a thriving medical aesthetics industry. Medical Spa Show 2026 returns to Wynn Las Vegas from April 9–12, 2026, and it promises to be even bigger and more impactful.

MSS2026 will be a place to strengthen your foundation and grow with intention. Join thousands of your peers in Las Vegas to elevate your practice, deepen your knowledge, and reaffirm your commitment to integrity and excellence.

As AmSpa CEO Alex Thiersch put it:
    “We can change the narrative around medical aesthetics. We can strengthen public trust. And we can make sure the future is bright—for all of us. But we can only do it together.”

If you experienced MSS2025, you already know the value of being in the room where the future of aesthetics is shaped. If you missed it, MSS26 is your chance to:

• Learn from the best: Top injectors, business minds, and compliance experts share cutting-edge knowledge.
• Stay ahead of the issues: Legislative updates, safety standards, and ethical frameworks protect your practice and patients.
• Build your network: Meet partners, mentors, and peers who can transform your career trajectory.
• Experience the fun: From unforgettable parties to wellness lounges, MSS is more than education—it’s an experience.

Members-only registration opens October 1.
Be the first to secure your spot and take advantage of exclusive early access. Become a member and secure your spot early at MedicalSpaShow.com.