Understanding the Current Landscape of Med Spa Marketing

Posted By Madilyn Moeller, Friday, November 7, 2025

Laptop with bar chart shows growth from 2016 to today

By Growth99

The med spa industry is evolving rapidly, and with that evolution comes new challenges and opportunities in marketing. Growth99 is launching a comprehensive benchmarking survey to better understand what med spa owners and aesthetics professionals are experiencing right now from a marketing perspective.

Why This Survey Matters

Marketing in the med spa and aesthetics space has become increasingly complex. From navigating digital advertising regulations to managing patient acquisition costs and building lasting client relationships, today's med spa owners face a unique set of challenges that deserve to be understood and addressed.

This survey aims to capture the real experiences of professionals like you—the strategies that are working, the obstacles you're facing, and the questions you're asking about the future of marketing in med spa.

Explore the critical gaps revealed in the 2025 State of Aesthetic and Elective Wellness Marketing Report.

Who Should Participate

We're looking for qualifying professionals in the med spa, aesthetics, or elective medical space to share their perspectives. Whether you're dealing with rising ad costs, exploring new patient acquisition channels, starting a new spa, growing your current patient base, or finding innovative ways to retain patients, your insights are valuable.

What's In It for You

Participants who complete the survey will receive:

  • A $100 Amazon gift card as a thank you for your time
  • A free copy of the benchmark report once it's published (no additional form fills required)
  • The opportunity to see how your marketing efforts compare to industry standards

Terms and conditions apply.

The Value of Industry Benchmarking

Understanding where you stand relative to your peers can be transformative for your business. The resulting benchmark report will provide insights into:

  • What marketing channels are delivering the best ROI for med spas
  • Average patient acquisition costs across the industry
  • Common marketing challenges and how successful practices are overcoming them
  • Emerging trends in med spa marketing

Take the Survey

Your experience matters. By participating in this survey, you're not only gaining valuable compensation and insights for your own practice, but you're also contributing to a better understanding of the entire industry.

The data collected will help shape best practices and provide guidance for med spa owners navigating today's marketing landscape. Your voice can make a difference in how the industry moves forward.

Ready to share your insights? Your perspective on med spa marketing could help define the future of the industry.

Growth99 is a leading integrated marketing automation platform for aesthetic and elective wellness practices explicitly designed for aesthetic and elective wellness practices. It has empowered more than 1,000 practices to thrive in the digital world by streamlining their digital presence management; enhancing patient acquisition, engagement and retention; providing data-driven optimization for marketing strategies; and standing out in competitive markets.

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