By Invigo Media

Promoting your medical spa using online paid advertising can certainly yield favourable results. Not only is it more affordable than advertising on traditional media, but it also gives you more control over who sees your ads and how much you pay.

However, paid advertising may not be in the budget for some medical spas right now. Perhaps you have a strict budget or you would like to explore more affordable digital marketing strategies before venturing into paid advertising. Fortunately, you can still strike gold with low-cost alternatives to paid advertising.

Local SEO

One sure way to be resourceful is to use local SEO. This is a search engine optimization (SEO) strategy that allows your medical spa to be listed among the top options in local Google searches. In other words, it can help to bring more foot traffic to your medical spa because it is more specific to a geographical location.

To make the most of local SEO, simply include an interactive map, telephone number(s) and business hours on your website. If a potential client in your area searches for terms such as med spa near me or medical spa, yours will appear along with others in the area at no cost to you.

Social Media

It's free to create accounts on platforms such as Facebook and Instagram. It's also free to upload content such as before-and-after photos, tips and videos featuring your procedures and cutting-edge equipment. You can capitalize on these marketing opportunities to reach prospective patients who are interested in your services.

Furthermore, you can connect with existing and potential patients by answering their queries in direct messages and by liking and responding to their comments. It's also advantageous to engage with beauty influencers and other subject-matter experts on social media.

Email Marketing

This is a cheap alternative with a high return on investment. While pay-per-click advertising yields $2 for every $1 spent, email marketing returns $44 on the same amount invested. Email is still a preferred mode of communication, and it doesn't show any signs of slowing down.

Email marketing grants you an opportunity to build meaningful relationships with potential and existing patients. When you create an email list for your medical spa, be sure to craft messages that pertain to new service offerings, check-up reminders and tips for at-home care.

Google My Business

Did you know that it is free to list your medical spa on Google My Business? When you create a Google My Business page, you will need to verify details such as the name of your medical spa, its address and its telephone number(s). You also have to ensure that they are consistent wherever they are listed.

Google wants to produce the most relevant details for its users when they search; therefore, it will be helpful to also include your business hours, photos of the medical spa, video clips of procedures, etc. Also, remember to update your information immediately if the name of your medical spa, its telephone number or its address changes.

Blog Posts

Another pocket-friendly way to promote your medical spa online is by posting frequently on your blog. There's a high possibility that your blog posts will show up in search results if they provide answers to questions posted by your prospective and current patients in the search.

Be sure to include keywords in your titles, subtitles, metatags and descriptions of the accompanying images and videos. Moreover, you will increase your chances of directing more traffic to your website when you post an article at least once per week.

Patient Reviews

Patients are increasingly flocking to Google to read reviews before they make an appointment. They will, of course, be turned off by negative reviews. Having a total of two reviews may not be helpful either, even if both are positive. To counter this, you can simply ask your patients to leave reviews at the end of their appointments. You can ask them to do so on a tablet at your front desk, or you can send an email or text message requesting them to give feedback. Reach out to them to address their concerns and complaints.

Are You Considering More Cost-effective Ways to Promote Your Medical Spa?

When paired effectively, organic SEO strategies and paid advertising can yield amazing results. However, if your budget is tight, you can consider alternatives, which can help your medical spa to thrive in the meantime. The health care marketing team at Invigo Media can show your team how to manage these resources so that you attract new patients while retaining current ones. Book an appointment to chat with one of Invigo's marketing experts today.

Invigo Media is committed to growing your clinic and making you #1 in your geographic area. It utilizes its medical marketing knowledge and more than 17 years of experience growing medical practices to help them succeed. Invigo is built upon the mission of helping medical practitioners grow their clinics; it does this through a comprehensive range of marketing services. Invigo helps practices in the medical industry learn to thrive and grow in the digital age.