As medical spas move from being a trend to becoming a staple in the industry, many doctors and spa professionals are partnering to create their own unique, profitable businesses. During the development of a spa project, your money and time need to be managed efficiently. Even the seemingly smallest of errors can cause major financial setbacks if not implemented correctly from the beginning. However, when strategically executed, a medical spa can lead to satisfied patients and huge financial gains. Here are 10 steps for developing a medical spa and common mistakes to avoid.

1. SECURE A SOLID CONCEPT

Don't try to be everything to everybody. Decide what you will specialize in, then do it well. For example, Cultura Dermatology and Laser Center (Washington, D.C.) focuses on treating ethnic skin, and Spa on the Green (Longmeadow, MA) focuses on organic skincare products and treatments to enhance plastic surgery. On the flip side, a common mistake is not offering enough or offering too little related to your practice. There is a fine line between being a medical spa and just sharing an office space. Prior to joining with another practitioner, you need to ask yourself a few questions: How does this practitioner complement your practice? How can you package your services with these treatments? How are these treatments going to help enhance your practice? Your ultimate goal is to secure a solid concept that complements your business, does not compromise your integrity, and will generate revenue.
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