A Branded World

Posted By American Med Spa Association, Wednesday, May 25, 2016

branded worldAttention doctor: You are a brand! Did you know the way you talk, walk, and dress are just a few of the hundreds of components that build the brand of you? Each day we interact with thousands of brands, and while their impact is generally at a subconscious level, there are many ways you can grow your practice by tapping into the brands that shape your world. 
To begin exploring this powerful marketing concept, start by thinking of holidays and sports teams. If you see the colors red and green or images of pine cones, for example, Christmas and the winter season likely come to mind. Similarly, seeing orange and navy together in Chicago makes football fans think of the Bears. The elements described are part of the brand DNA and allow a connection to the holiday and team to be made without a specific mention of the date or name. When strong visuals are connected to a brand, they can evoke a visceral response that helps consumers quickly recognize a business, group, or event. 
Many physicians looking to build a brand or update their current one often simply place a logo on their printed material and website. While creating and using a logo is an essential part of marketing, it is just one of many critical steps to building a brand to which patients connect. 
Like holidays and sports teams, the best brands don’t need to slap their logo or name across everything for consumer recognition. Think of how this concept applies to your current branding efforts. When you close your eyes, do certain images or colors pop into your head? Does your business have a distinct and definable look? Does that look reflect the type of patients you have or want to attract?
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