News › Industry News, Practice Management

Adding New Non-Surgical Devices to Your Practice

February 13, 2017

While demand for cosmetic surgery procedures has more than doubled since 1997, demand for nonsurgical cosmetic procedures has soared to 14 times what it was 20 years ago — from 740,751 in 1997 to 10,879,909 in 2015, according to statistics reported by the American Society for Aesthetic Plastic Surgery (ASAPS).
“Patients say they want faster results, less discomfort, less risk, less downtime and lower costs,” says Dana Fox, president of Seattle, Wash.-based medical marketing firm Strategic Edge. “If you are a surgeon, [it’s] really bad news if you haven’t incorporated any non-surgical options into your practice.”
And while many cosmetic surgeons have added fillers and injectables, that’s often where they stop, says Fox, who presented “How to (Successfully) Incorporate Hot New Treatment Trends into Your Practice” on Thursday at the American Academy of Cosmetic Surgery’s (AACS’s) 2017 annual scientific meeting in San Diego, Calif.
Read more at Cosmetic Surgery Times >>

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