Cetaphil is taking on a whole new look that will focus on education and sensitive skincare solutions with a modern approach.

Following research uncovered by the Galderma Global Sensitive Skincare Faculty, the brand found that sensitive skin affects 70% of all individuals regardless of age, gender, ethnicity and skin tone.

To launch this new look, which includes a bold and refreshed visual transition, the brand is rolling out portraits, product visuals and a diverse cast of spokespeople that include content creator Griffin Maxwell Brooks and double board-certified dermatologist Dr. Daniel Belkin.

Read more at Drug Store News >>