A big beauty buzzword that your clients are hearing is customization or “bespoke” products and experiences. It seems like a no brainer, since everything we do in the professional skin care market is considered customized. We analyze skin, choose products based on what we see, then perform the manufacturer protocol. We may be missing a big part of the whole customized process—the protocol. Here are some simple steps to help you provide true customization for your clients.

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