Evolving consumer attitudes about beauty and aging are driving rapid changes in the medical aesthetics industry. The COVID-19 pandemic has contributed significantly to a surge in demand, leading to more widespread acceptance and awareness of elective procedures.

The American Academy of Facial Plastic and Reconstructive Surgery estimates that impacts of the pandemic have led to a 10% increase in cosmetic surgery, pointing to the “Zoom effect” and increased disposable income as major contributing factors in changing consumer behaviors. Further, self-care has become normalized—even an indicator of pride and confidence. With minimally invasive procedures increasingly incorporated into everyday beauty routines, aesthetics is no longer viewed as a luxury for a small demographic.

This increased demand positions the global medical aesthetics market to grow by 12% to 14% annually over the next 5 years. As the industry continues to advance with the next generation of products and procedures, dermatologists and aesthetic physicians also must adjust to meet the evolving and diverse needs of a growing patient population that includes people of all racial, ethnic, socioeconomic, gender, and age groups.

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