Visits to a medical spa for facial fillers and other treatments can be inconvenient and occasionally awkward if you’re stepping out of the clinic with a swollen face from treatments.

Now, Evanston startup Pinch Med Inc. is bringing such treatments to clients’ homes with board-certified nurse practitioners.

The concept of mobile services isn’t new. Companies like Glamsquad offer in-home beauty and hair services. But it’s still developing in the medical spa industry, with its regulations and licensing.

Pinch — as in “Just a Pinch” or “In a Pinch” — lets consumers book services such as Botox, facial fillers, IV treatments and facial peels to be done at home by nurse practitioners it contracts with.

Alex Thiersch, chief executive officer of the American Med Spa Association, said the medical spa industry is growing and that Pinch has a viable business model. Thiersch said he’d only wonder how the company will keep up as demand grows.

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