Marketing without social media is like baking a cake and forgoing the icing. But keeping up with what’s hot and what’s not in social media can be challenging for busy cosmetic surgeons.
One plastic surgeon who has figured out how to make Snapchat and Instagram social media platforms work for his practice is New York City plastic surgeon Matthew Schulman. The International Business Times named Dr. Schulman’s Snapchat account, @nycplasticsurg, as one of 17 new usernames to follow in 2016. 
Why Snapchat and Instagram?
With 115 million Snapchat users, and 10,000 joining the social media platform every month, it’s hard to ignore. About a third of 18 to 34 year olds in the U.S. have a Snapchat account, according to Static Brain’s Snapchat statistics. Instagram has more than 182 million users, with 18.7 billion photos shared, Static Brain reports.
Dr. Schulman says especially Snapchat has the power to reach patients in key demographics who are hungry for information about cosmetic procedures.
“Snapchat is an extremely powerful platform. I broadcast my entire day, including consultations, surgeries and behind-the-scene footage,” he says. “I have almost half a million people who watch me every day. Not only do they watch my surgeries, but they also watch me and my staff prepare for surgeries. They know details about me and my staff that only my loyal viewers can know. To have 500,000 people follow every step of every day is powerful.”
We asked Dr. Schulman (www.drschulmanplasticsurgery.com), who gives viewers an all-access pass inside the operating room, to share his best practices.
 
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