Google’s publicly available and free-to-use analytic tool, Google Trends, can help cosmetic physicians gauge consumer cosmetic procedure interests, curiosities, misperceptions and decision making, according to a study recently published in Plastic and Reconstructive Surgery (PRS). 

In a study-related discussion in the same PRS issue, Brian K. Brzowski, M.D., writes that many surgeons report they spend $4,000 to $5,000 a month on search engine optimization — not to mention the tens of thousands of dollars yearly that website design and management can cost a practice.
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