Why do we advertise with Facebook and Google AdWords? Because we want to be exposed to a large but specific demographic that has interest in the services we provide. The only problem is that using these services isn’t free, and it certainly isn’t cheap. Wouldn’t it be nice to continue to promote our services to the correct demographic but not break the bank? The solution? Email marketing to your growing email marketing database. With a large email marketing database, you can own your brand and market to your audience whenever you want, without having to pay “the man.”
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