Women are the world’s most powerful consumer market, driving 70-80 percent of all consumer spending—including healthcare decisions—with their buying power and influence.1 According to The American Society of Aesthetic Plastic Surgery, women undergo more than 90 percent of all cosmetic procedures.2 Women are, and will continue to be, the dominant patients for the industry, which means earning their long-term loyalty is the key to maintaining a thriving practice. One challenge in building long-term patient relationships is that many women may be introduced to aesthetic services for short-term reasons: a major life event or milestone.

Practices that transition milestone-driven “one-time” patients into lifelong (happy) patients may increase their ability to retain a robust and healthy practice over the long term. So what’s the most effective way to do so?
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