Is Botox Redefining Beauty Standards for Gen Z?

Posted By Mike Meyer, Friday, June 21, 2024

woman receiving a facial injection

Non-surgical cosmetic procedures such as Botox and lip fillers have been around for years, but as of recently, interest has reached an all-time high. Reports show that the number of facial cosmetic procedures increased by 18% between 2019 and 2022, and the number of Botox injections shot up by 73% during the same time period. The driving force behind the industry’s growth? Gen Z. This generation grew up during the age of social media when editing and face filters became the norm. And, they’re increasingly interested in skin care and at-home treatments.

CivicScience data also show that Gen Z has the most experience with non-surgical cosmetic treatments, like Botox injections and dermal fillers. Thirty percent of U.S. adults 18-24 have had a treatment like this before, more than doubling the same figure among the Gen Pop 14%—with adoption up from 2023 among the Gen Pop (8%). Another 16% of Gen Z haven’t tried non-surgical cosmetic treatments, but intend to (compared to 9% of the Gen Pop). That said, though, Gen Z is far more likely to say they disliked it (23%) than liked it (7%).

Second to Gen Z are Millennials, with 17% of Americans 25-44 having tried these procedures, and another 13% intending to try them. Conversely, adults 55+ are the least interested in non-surgical cosmetic treatments.

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