The International Society of Aesthetic Plastic Surgery (ISAPS), a leading professional body for board-certified aesthetic plastic surgeons, released the results of its 2024 Global Survey on Aesthetic/Cosmetic Procedures at the ISAPS Olympiad World Congress in Singapore. The data show a 42.5% increase in cosmetic procedures over the last four years, with 20.5 million non-surgical procedures and 17.4 million surgical procedures performed in 2024.

Most popular procedures worldwide

The top 5 nonsurgical aesthetic procedures worldwide included botulinum toxin, hyaluronic acid, hair removal, non-surgical skin tightening, and chemical peel. Botulinum toxin was the most popular for both men and women, with 7.8 million procedures performed. Hyaluronic acid procedures grew by 5.2% to 6.3 million procedures.

The top 5 surgical cosmetic procedures worldwide, in order, were eyelid surgery, liposuction, breast augmentation, scar revision, and rhinoplasty. Liposuction was the most popular surgical procedure for women and eyelid surgery was the most popular for men.

Rhinoplasty was the most common procedure for patients 17 years of age or younger. Botulinum toxin dominated the market for adults 18 and older.

U.S. most popular surgical cosmetic procedures

• Liposuction (342,751)
• Breast augmentation (227,470)
• Scar revision (190,854)
• Eyelid surgery (114,030)
• Rhinoplasty (39,978)

U.S. most popular non-surgical aesthetic procedures

• Botulinum toxin (1,794,384)
• Hyaluronic acid (1,229,041)
• Non-surgical skin tightening (356,072)
• Chemical peel (170,203)
• Hair removal (157,756)

The U.S. led in the total number of cosmetic procedures at 6,165,173, which counts over 4 million non-surgical procedures. Brazil and Japan follow in total number of procedures performed, with 3.1 million and 1.6 million, respectively.

The 2024 survey responses came from 2,975 participating surgeons in 32 locations, including 700 U.S.-based surgeons.

Access the full report at ISAPS >>