You’ve heard of that little search engine called Google, right? Then, no doubt you’re familiar with Google Ads, its pay-per-click (PPC) advertising platform. Google Ads are those little boxes that pop up when searching specific keywords or phrases, and while there are now a number of other PPC platforms, Google Ads is undoubtedly the “big daddy.”
Any business can use PPC marketing as a means of driving traffic to its website; the only downside is that, if you aren’t careful, it can also be costly. Every time someone clicks on one of your ads, they’re taken to your website and you pay a fee for it. Let’s say you “bid” $12 on a popular phrase such as “laser hair removal.” That means your ad will pop up when people search on that phrase. If 20 people click on your ad every day for a month, that’s 20 people multiplied by $12 then multiplied by 30 days per month. As you can see, it adds up quickly! If people are actually making purchases from you, that’s great. But what if they aren’t? You still have to pay for their clicks. See how you can actually start making money from these PPC ads instead of spending it.
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