It’s common knowledge that having quality content and high online visibility is key to attracting and retaining your customer base. However, you’re only halfway there to creating a successful digital marketing strategy. Whilst it’s good to put out keyword-rich, well-thought-out pieces of content, you need to deliver them straight into the hands of your target audience to really make it work.

Did you know that consumers prefer brands using emails to communicate with them over any other medium? Social media may be the shiny new plaything, but email is where the study foundation lies. However, it’s not enough to just cut it at sending regular email updates. You need to have a strategic email design and content tailored within your blog topic themselves –– otherwise, it might be wasted on deaf ears. If you’re beginning to wonder how best to construct an effective email marketing campaign, we’ve got you covered. Read on more to find out about the best medical spa marketing tips.

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