In the last few years, men seeking grooming treatments at med spas has surged in popularity. While women account for 85% of med spa clientele, men are claiming an increasing market share. In fact, men are outspending women by 13%, according to Bryan Durocher, founder of Essentials Spa Consulting, LLC.  A big reason for this shift points to the coming-of-age of Millennial men. A recent survey by the The American Med Spa Association (AmSpa) found that Millennials account for nearly 20% of medical spa patients, the number continues to grow as this age group enters their prime income-earning years.
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