Millennial Men's Grooming Trends

Posted By American Med Spa Association, Thursday, June 7, 2018

In the last few years, men seeking grooming treatments at med spas has surged in popularity. While women account for 85% of med spa clientele, men are claiming an increasing market share. In fact, men are outspending women by 13%, according to Bryan Durocher, founder of Essentials Spa Consulting, LLC.  A big reason for this shift points to the coming-of-age of Millennial men. A recent survey by the The American Med Spa Association (AmSpa) found that Millennials account for nearly 20% of medical spa patients, the number continues to grow as this age group enters their prime income-earning years.
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