According to the results of a national survey conducted by Wakefield Research on behalf of Allergan, Inc., nearly 60% of women surveyed, ages 21-65 (n=500) say they'd rather have a more youthful-looking face than a more youthful-looking body.1 Of the respondents, 64% noted that the shape of their face has changed as they had aged, and 44% noticed a decrease in cheek volume or fullness in the past 10 years. Of women surveyed, 44% believe that if they lose volume in their cheek area, there is nothing they can do to correct it.1"My patients often come to see me about a variety of concerns, including sunken, hollowed-out cheeks.2,3 What they may not realize is that the problem is caused by age-related volume loss," says Heidi Waldorf, MD, a board-certified dermatologist at Mount Sinai Medical Center in New York City. "The good news is there is a nonsurgical treatment option, called Juvederm Voluma® XC, that temporarily corrects volume loss in the midface (or cheek area). It provides a natural looking lift and contour to the cheeks. It is the only hyaluronic acid filler that is FDA-approved for this area."4Juvederm Voluma® XC is a gel that is injected into the cheeks to correct age-related volume loss.4 It provides contour and a subtle lift to temporarily restore a more youthful profile to the face.4 The results are natural-looking and last for up to two years with optimal treatment.4,5 Juvederm Voluma® XC recently received a "2014 Breakthrough Award" as part of Allure Magazine's annual Best of Beauty list.6Consumers can visit www.juvederm.com to take a short quiz and find out if they are experiencing age-related volume loss. They can also search for a healthcare professional who will help determine if Juvederm Voluma® XC is right for them.References1 Wakefield Research Volume Loss Survey 20142 Little JW. Volumetric perceptions in midfacial aging with altered priorities for rejuvenation. Plast Reconstr Surg. 2000;105(1):252-266. Little(2000)/p259/A3 Donofrio LM.Fat distribution: a morphologic study of the aging face. Dermatol Surg. 2000;26 (12):1107-1112. Donofrio(2003)/p2003/p1108/A&B&C4 JUVEDERM VOLUMA® XC Product Label, 20135 Data on file, Allergan, Inc.; JUVEDERM VOLUMA DFU, 20136 Allure Magazine, October, 2014