New research suggests demand for non-surgical procedures is driving the downturn in cosmetic operations.  87% of practitioners who took part in the study believe the 40% drop in cosmetic operations recently reported by BAAPs, is due to people opting for non-surgical procedures, with Botox, dermal fillers, chemical peels, medical needling and teeth whitening making up the bulk of practitioner business.

Over 100 leading surgeons, doctors, nurses, dermatologists, dentists and practice managers working within the UK aesthetic medicine market took part in the study which was commissioned by CCR Expo, the UK’s largest event for medical aesthetics.

Alison Willis, Division Director of CCR Expo, explains: “Our show uniquely focuses on both the surgical and non-surgical aspects of the aesthetics medicine market. So, when the fall in cosmetic operations was reported we decided to explore if this had been influenced by an increase in non-surgical activity. Most experts we questioned felt it had, and went on to give us considerable insights into the treatments people are having and why.”

When asked which non-surgical treatments women are most commonly having, the practitioners studied mentioned 22 treatments but two dominated; Botox, cited by 90% of practitioners and dermal fillers nominated by 86%. Two fifths (42%) said chemical peels are a top treatment among female patients, laser hair removal was suggested by 36%, teeth whitening by a third (33%) and non-surgical facelifts by 31%. Interestingly, 6% said that vaginal rejuvenation is the treatment they are commonly being asked for, and this group said the procedure makes-up the bulk of their business.

Read more at PRIME Journal >>