Rich New Yorkers Getting Bladder Surgery and Botox to Avoid Bathroom Breaks En Route to Hamptons

Posted By American Med Spa Association, Thursday, July 14, 2022

Traffic en route to the Hamptons has gotten so bad that it's sending some well-heeled New Yorkers to the doctor for a medical procedure that reduces the urge to pee so often.

Crawling through increasingly insufferable summer traffic to and from their second homes, sometimes as far as 100 miles away, has left many of New York City's wealthiest — especially those on the older side — with increased bladder issues, as there are few places to stop during the multi-hour trip.

To combat "Hamptons bladder," New Yorkers who summer in the exclusive Long Island enclave are seeking a pair of specialized medical procedures: prostate artery embolization, which reduces the size of the prostate in men, and "bladder Botox," which decreases urinary frequency for women. 

"A lot of people have problems with this issue. They come out to the Hamptons and have to stop four or five times on the way, but can't find a restroom," said Dr. David Shusterman, a New York City urologist who's been advertising the procedures with the tagline "Race to the Hamptons, not to the bathroom."

Shusterman said he's seen a 20% spike in patients seeking PAE procedures this spring. "I don't see them until around May, then all of a sudden, May comes and they care more," he said. "When they're in a car with a bunch of people, they're embarrassed because they have to go to the bathroom every hour." 

He said he's been performing roughly 10 PAE procedures a week for the past few months, along with bladder Botox once or twice a week.

Read more at Insider >>