The New Wave of Injectables

“Social media has made every day a photo opportunity,” explains board-certified celebrity dermatologist, Dr. Ava Shamban. “The Instagram generation is all about instant gratification. This is combined with the acceptance of treatments and procedures, and the pressure for some kind of 'perfection' we didn’t have a decade ago. This all leads to new ideals and 'standards' in the world of beauty that are certainly not always for the best. If not filler, filters have changed the idea of beauty.”

As patients have realized they can alter their features to perfection with little to no downtime, society has developed beauty standards “built on a trend or a fix, rather than an approach of building on a signature feature and what is beautiful about any individual face,” Dr. Shamban, founder of Ava MD Dermatology, Skin Five Medical Spas and Althaea Skin, says.

However, with changing trends and greater informational resources, the industry is seeing a shift. The trend is moving from predominantly rejuvenating superficial dermal filler treatments, to regenerative injectables that stimulate greater production of what’s already in the body. They don’t typically offer immediate results, but the results are longer lasting. They’re like an investment to the skin and body.

“You're not just rejuvenating, but you're causing a regeneration action, which is why it lasts longer,” Dr. Motykie explains. “You're regenerating collagen, you're regenerating growth factors, you're making the skin healthier. You're building up over time and turning the clock back and really rebuilding some of the things you've lost or that you never had. So that's really, I think, the future of these things. Everybody's worried about what's on the surface, right? Fixing this or that. But a lot of what's on the surface is coming from what's inside.”

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