A surgeon once told me that the hardest part of working with people is working with people. One of thegreatest struggles many physicians face is hiring and ultimately retaining great employees. With today’s modern practice environment, it’s easy to focus on social and web advancements or excessive competition and assume practice struggles are the result of externals factors. What experience has taught me, however, is that staff members have the potential to be the “Achilles’ heel” for many practices.

The name tags help create a professional image for your staff and offers additional benefits. Talk tracks increase phone conversions.

Staff members can be your greatest asset and truly propel your business to new levels of success. Conversely, they can be your biggest impediment to growth and prosperity. Thankfully, there are steps you can take to achieve harmony within your team.

Thinking back to the SIMPLE formula for growth, which this column is based upon, remember that physicians are encouraged to start any marketing projects or new initiatives by engaging their staff members. Employees often spend as much time with your patients as you do and as a result, largely shape their impression of your brand. For this reason it is critical for each member of your team to be thoroughly educated on your practice’s mission, goals, and services.

Read more at Practical Dermatology.
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ONE WEEK LEFT! Midwest Medical Spa Workshop, Staff-training and Networking Reception: April 11, 2016 
California Regulatory Workshop: May 2, 2016
How to Successfully Open a Medical Spa--Northeast: May 16-17, 2016
Southeast Medical Spa Regulatory Workshop: June 6, 2016
How to Successfully Open a Medical Spa--Northwest: September 19-20, 2016
How to Successfully Open a Medical Spa--Texas: November 6-7, 2016
Southwest Medical Spa Regulatory Workshop: December 5, 2016