Stop discounting, start cross-promoting

Even established, successful practices can have a hard time introducing and selling new products in today’s information-saturated world. Consumers are bombarded with services, discounts, offers and promotions for things they may or may not need everywhere they look. So, how do you get through to them? What will make them choose your product or service over the rest? What if you tried giving it away for free?
A well-tried model to spark potential patients’ interest is to offer a large discount. While this will likely bring in a few people, perhaps even a lot, rarely will it have any real impact on your sales in the long run, and most practices cannot afford to consistently offer steep discounts.
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