Survey: Cleansing Habits of Americans Are Not Up to Dermatologist Standards

Posted By American Med Spa Association, Wednesday, July 28, 2021

Fully 91 percent of consumers agree that cleansing is important, only 23 percent say that a dermatologist would be pleased with their facial cleansing habits, according to a new survey conducted by CeraVe of 2,000 U.S. adults aged 18-40.

This is why this CeraVe is helping consumers find the best cleanser for their own skin to achieve a healthy, balanced clean and cleanse like a dermatologist for Cleanse Your Skin Week (July 25-31).

To maximize the benefits of a daily cleanse, consumers should be looking for products that are formulated for their skin type and feature key ingredients that remove dirt, oil and other residue without stripping the skin barrier. Yet, an overwhelming 80 percent of survey respondents said they do not know what ingredients to look for in a cleanser, and 70 percent do not know what their skin type is. Additionally, 40 percent even admit that they need more education on ingredients, and 36 percent say they do not know the difference between cleanser formulas to choose what is best for their skin.

Read more at Practical Dermatology >>