Testimonials are Most Important

Posted By American Med Spa Association, Friday, February 3, 2017

What do people look for when searching for an aesthetic surgeon? Researchers studying surgeon attributes from years in practice to testimonials, photos, pricing and reputation discovered what might surprise the most experienced and least expensive of surgeons: testimonials are most important, years in practice the least.
Authors from the recently published study in the Aesthetic Surgery Journal sent a mass electronic survey to anonymous university members, who were asked to pick a surgeon for three procedures, breast augmentation, breast augmentation plus tummy tuck and facelift, based on five attributes — testimonials, photos, reputation, pricing and practice years. They then tested the conjoint analysis using an internet crowdsourcing service (Amazon Mechanical Turk [MTurk]).
The study’s lead author Cindy Wu, M.D., assistant professor of plastic and reconstructive surgery at The University of North Carolina, Chapel Hill, NC, tells Cosmetic Surgery Times that this research is innovative in revealing what patients truly value when looking for a surgeon.
Read more at Cosmetic Surgery Times >>