AmSpa Founder and Director Alex Thiersch wrote about the benefits and pitfalls of patient loyalty rewards programs in medical spas in his latest column for American Spa.
"At traditional spas and salons, rewarding clients for referrals is a common practice. So it makes sense that many medical spas have also adopted this technique to help bring people into their facilities. However, medical spas face certain restrictions that other businesses in the retail market sector do not. Because of this, it’s important for medical spa owners and operators to understand how they can and cannot compensate their clients for referring new customers."
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